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Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think!
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Do you ever feel like the wrong people are buying from you?
Many of my students come to me with a vision of their dream customer.
The problem?
The only people buying their Jewelry are outside their target demographic.
And worse - this misalignment results in low sales.
These students don’t understand why their marketing seems to be attracting the wrong people.
In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales.
In this episode, I cover:
[0:00] Latest News and Announcements
[5:32] Identifying your ideal client
[14:10] Why most Jewelry lines repel your dream client - and which attract them
[18:16] Aligning your brand’s story & messaging to your ideal customer
[21:27] The social media strategies that discourage engagement - and what to do instead
[26:04] Picking photography models that resonate with your dream customer
[29:05] Email marketing strategies that nurture email leads to conversion
Here are the resources mentioned in the show:
Jewelry Brand Makeover Bootcamp (September 3-6, 2024)
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xo, Tracy Matthews
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