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Thriving Stylist Podcast
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Content provided by Britt Seva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Britt Seva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
…
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374 episoade
Marcați toate (ne)redate ...
Manage series 2077039
Content provided by Britt Seva. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Britt Seva or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
…
continue reading
374 episoade
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1 #375 - The social media shift of 2025 29:06
29:06
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Are you feeling lost in the ever-shifting sands of social media? Does it feel like the strategies that once worked are now falling flat? We are at this crossroads where some stylists and salons are about to be busier and more successful than they have ever been before, and some are going to start to feel like they’re sliding backwards and crashing. Today, I break it all down as we look at the social media shift of 2025, and I reveal why your current approach might be holding you back. In this episode, I share some strategies that I know are working and how to adapt to the changing landscape to attract new clients. We'll also tackle the burning question: Is TikTok still a viable platform for local businesses? Social media in 2025 is a more complex place than ever, and I hope this conversation helps you not only navigate it, but allows you to see amazing results in 2025! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/ ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/…
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1 #374 - Salon profit margins and stylist compensation 23:03
23:03
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Are stylists truly getting what they deserve, and are owners protecting their bottom line? Compensation is always a hot topic, but right now especially everyone wants to make sure that they are getting what is appropriate. Today, we’re diving deep into the often-murky waters of salon profit margins and stylist compensation and I tackle the tough questions: Is your current compensation model actually hurting your business, and how can you ensure both stylist satisfaction and salon profitability? Let’s be honest, there are a lot of shifts happening in the industry right now. Are you ready to rethink everything you thought you knew about salon compensation? If so, hit “play” and discover how to create a win-win situation for everyone involved! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/ ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/…
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1 #373 - The Great Divide-Sh*t is Getting Real For Stylists & Owners 37:56
37:56
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Are clients spending less, or demanding more? For years, you’ve heard me talk about the "Great Divide" that’s impacting our industry. Stylists and salon owners are asking: What's really happening? How are things shifting? How do we navigate this? In this episode, I provide you with the answers, so hold on tight as we dive deep into the seismic changes shaking our industry. Remember, this isn't just about surviving; it's about thriving. What I reveal today is the real story of how to position your business for success in this new landscape. Don't be passive and don’t get left behind, so seize the day and let’s create a better future for you and your business! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/ ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/…
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1 #372 - How many new clients do you need to hit your $$$ goal 19:46
19:46
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Are you setting revenue targets without a solid plan to achieve your financial goals this year? If so, I’ve got you covered! Today, we're diving deep into a game-changing tool, The Grow My Clientele Calculator, and I am so excited to be sharing more about it with you here on the podcast. In this episode, I break down why simply setting a yearly income goal just isn't enough and I reveal the common pitfalls stylists face when trying to increase their earnings. You’ll discover how this free calculator we created can provide the clarity you need to hit your goals, and you’ll even get to hear what actual stylists said about the calculator after they used it with their own businesses. If you’re ready to ditch the guesswork and take control of your financial future, hit play and click the link below to grab this invaluable free resource to get started! With Grow My Clientele Calculator, you’ll get instant clarity on how many new clients you’ll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/ ! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/…
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1 #371- Woo-Woo Episode...How I Got Realigned 35:26
35:26
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Have you ever felt like you were just going through the motions, despite working hard? Are you holding onto relationships or situations that are no longer serving you? Are you ready to let go of the armor and embrace your true self? A very short time ago I would have answered a big “YES” to each of these questions, and I just knew that things needed to change in my life in order to get realigned and back on track. Today’s episode is going to be a bit different than what you're used to hearing from me on this podcast, and I'm going to get super vulnerable because I want to reveal it all, including the burnout, the toxic relationships, and the importance of letting go of what no longer served me. I hope that what I share gives hope to some of you who might be in the same place I was at for a really long time, as I talk about where things went wrong and the conscious choices I made to rediscover my passion, rebuild my business, and reclaim my joy! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/…
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1 #370 - How to shift your clients to other stylists as a salon owner 30:14
30:14
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Are you a salon owner who dreams of stepping away from the chair and focusing on growing your business? If you did this, what would you spend your time doing? Following an Instagram post I recently shared, I saw that stylists out there really want to learn how to go from being a stylist to a leader of the salon, which is what I cover here today. In this episode, I reveal why you would want to consider this move in the first place, some of the fears owners have around it, as well as outlining a practical plan that can help make the move to full-time salon leader a reality for you! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/…
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1 #369 - The "charge-back" crisis causing stylists thousands 25:33
25:33
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As we all know, the economy is a little bit shaky right now, and desperate times call for desperate measures. Sometimes this leads to good people doing things they wouldn't normally do, and today we are talking about credit card charge-backs. In this episode, I share how these charge-backs work, the way that they are processed, and how to protect yourself if you find yourself in this situation. As we wade through these uncertain times, it’s not about making things more difficult for the client, but it’s about preparing yourself for success. I think that this conversation we’re having today is a step in that direction, and I hope this helps you become aware of what you can do in these situations should they happen to you. Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/…
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1 #368 - Online review myths, lies and old advice that doesn't work now 21:08
21:08
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Are you still relying on old social media strategies to grow your salon business? Think Instagram is the key to success? Think again... In this episode, I reveal a major shift in how clients find and choose salons, and you’ll discover how online reviews have become the queen of social media. I share how focusing on them in 2019 and 2020 has set some stylists up for massive success today, and I want to debunk common myths about online reviews, and give you insider secrets on why strategies that worked before might not be working now. Ready to ditch the outdated tactics and embrace the power of online reviews? Listen in and learn how to attract more clients and build a thriving salon business in today's ever-evolving digital landscape! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/…
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1 #367 - How To Calculate Your Salons Worth 22:50
22:50
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Have you ever wondered how much your salon is really worth? I know there are a lot of salon owners out there who are looking to sell their salon in the future, so today I want to cover how to calculate your salon's value and position yourself for a lucrative sale. In this episode, I share the factors that influence a salon's worth, from its clientele base to its reputation, and reveal how to build a strong foundation for your salon that will make it attractive to potential buyers. There are a lot of unique challenges and opportunities in the relationship-based salon industry and I hope this helps you navigate it all and unlock the secrets to maximizing your salon's value. If you are a stylist looking to someday buy your own salon, then this episode is a must-listen for you as well! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/…
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1 Best Of: #339 - How to attract more clients FAST in today's economy 25:42
25:42
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As we are right in the midst of the busy holiday season, the Thrivers team and I are releasing the second of two “Best of” episodes rather than our usual fresh content to wrap up 2024. Today, we’re replaying a popular episode we first brought you in June of 2024, where I shared a classic marketing concept that can help you attract more clients FAST in today’s economy, and also keeps them coming back to you time and time again! As we head into a brand new year, we invite you to take the time to listen back to these special replay episodes and ask yourself if you've already implemented everything shared in them. If you're anything like me, you often listen, get inspired, but you don't always take action. So this is an opportunity to instead of learning more stuff, take the time to ask yourself what you have heard but haven't completely dialed in just yet. This is a great time to look at your brand and your business, identify the areas you don't usually have time for or have convinced yourself are good enough as we head into 2025, and to start thinking about how you want this new year to look for you. If you haven’t yet listened to it, I encourage you to tune into our #354 - The 2025 Predictions Podcast to see what I see coming for our industry in the near future, and we’ll see you back here next week! You’ve likely noticed that the impact of social media apps like Instagram has really changed, and stylists from coast-to-coast are telling me it’s becoming more difficult to attract and retain clients than it was in years past. In this episode, I want to look at a classic marketing concept that came up recently at an excellent mastermind event that I attended that I felt would resonate with you all. I hope what I share here today helps you attract more clients FAST in today’s economy, and also keeps them coming back to you time and time again! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/…
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1 Best of: #331 - The Pricing Crisis and How We Got Here 23:40
23:40
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As we are right in the midst of the busy holiday season, the Thrivers team and I are releasing two “Best of” episodes rather than our usual fresh content to wrap up 2024. Today, we’re replaying a popular episode we first brought you in April of 2024, where I talked more about “The Great Divide” and the pricing crisis we’ve found ourselves in, along with the important things to keep in mind as we operate our businesses in today’s environment. As we head into a brand new year, we invite you to take the time to listen back to these special replay episodes and ask yourself if you've already implemented everything shared in them. If you're anything like me, you often listen, get inspired, but you don't always take action. So this is an opportunity to instead of learning more stuff, take the time to ask yourself what you have heard but haven't completely dialed in just yet. This is a great time to look at your brand and your business, identify the areas you don't usually have time for or have convinced yourself are good enough as we head into 2025, and to start thinking about how you want this new year to look for you. If you haven’t yet listened to it, I encourage you to tune into our #354 - The 2025 Predictions Podcast to see what I see coming for our industry in the near future, and we’ll see you back here next week! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this… Learn more at: https://thrivingstylist.com/podcast/…
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1 #366 - IRS tax announcement and how it could impact stylists and salon owners 24:42
24:42
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The IRS is now using AI to search tax records and open audits, but what exactly does this mean for stylists and salon owners? Today, I want to talk about how this latest news from the IRS could significantly impact your business, and I break down the key areas where the IRS’s AI is likely to focus, while sharing strategies to help mitigate risks and ensure your tax filings are accurate. Whether you're a solo stylist or own a thriving salon, it's important to stay informed about the latest tax developments. While this all might sound alarming, understanding the implications can help you stay compliant and protect your hard-earned money, and I hope this episode helps you avoid any potential tax troubles that may trip you up! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/…
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1 #365 - Unexpected Studio suite challenges 31:31
31:31
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It’s important to normalize the reality that not everything is always perfect, and it’s just a fact that there are a number of unexpected challenges that studio suite owners often face. Recently, I put up a question box to ask about the biggest struggles you have when building your business as a studio suite owner, and today we're going to talk about those issues and find solutions for you so that you can thrive in your studio suite. Whether you’ve been wondering about balancing work and life, financial management, overcoming burnout or navigating relationships with co-tenants (or maybe something else) I've got you covered and will be addressing it in this episode! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/…
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1 #364 - How to prepare for the American government administration change 27:44
27:44
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As we step into a new presidential term in 2025, uncertainty looms large. How will these shifts impact our daily lives? From healthcare and taxes to retirement and social security, the implications are far-reaching. A lot of this is speculative, but today I wanted to dive into the facts and figures of how this administration could impact us. I realize that these are the issues that matter most to you and your family, and I hope this episode helps you navigate what is to come in the near future! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/…
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1 #363 - What to do if your business is shrinking or to prevent a stall out 30:53
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If you’ve been listening to the podcast for awhile now, you’ve heard me talk about the great divide that’s happening in our industry. In fact, the industry is splitting in a way that I've never seen before, and we are seeing clients push back. In this episode, I reveal the reasons why your business may have gotten complacent, and I share actionable strategies you use if you find that your business is shrinking, or if you are proactively looking to prevent stalling out. I want to be here to support you through these next few years, and although things are going to be harder, we can do this. For those of you who choose to double down with these strategies, you will find greater success than they have ever seen before! Do you have a question for me that you’d like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/…
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