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#26: How to Build a Powerful Employee Advocacy Program with Nicole (Stephens) Coffey
Manage episode 450772049 series 3567826
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Want to build an employee advocacy program but don't know where to start? In this episode, employee advocacy expert Nicole Stephens reveals the frameworks and strategies that actually work, from highly regulated industries to Fortune 50 companies. Learn:
- Why authentic employee stories outperform corporate content
- How to help employees spot and share story-worthy moments
- The right way to use content libraries (and when to move beyond them)
- Measuring success without expensive tools
- Getting leadership buy-in for employee advocacy
- Balancing brand guidelines with authenticity
Nicole shares practical examples from intern to C-suite level, explaining how companies of any size can build a powerful employee advocacy program that drives real results. Perfect for talent acquisition leaders, employer brand professionals, and business leaders looking to enhance their talent attraction through employee voices.
#EmployeeAdvocacy #EmployerBranding #TalentAcquisition #Recruiting #ContentStrategy #EmployeeGeneratedContent
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//TIMESTAMPS:
00:00 INTRODUCTION
01:03 Why Traditional Recruiting Content Doesn't Work
04:20 Content Libraries: The Right Way to Use Them
07:44 How Candidates Really Consume Employee Content
10:21 Balancing Brand Guidelines with Authenticity
13:48 Redefining Failure in Employee Advocacy
20:33 Building an Employee Advocacy Program with Zero Budget
24:54 Help Employees Find Story-Worthy Moments
28:04 Entry-Level to C-Suite: Content That Works
34:55 Overcoming Common Employee Advocacy Challenges
43:15 The Future: When EGC Becomes Just Content
45:42 Should You Pay Employees for Content?
RECOMMENDED NEXT EPISODE
→ #16: Making the case for Hiring Manager branding with Carrie Corcoran
****
🌟 CONNECT WITH NICOLE
💼 LinkedIn: https://www.linkedin.com/in/nicolescoffey/
🌐 Website: https://nicolestephens.work/
🌟 CONNECT WITH ME
💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
🐦 Twitter: https://twitter.com/rhonab
📸 Instagram: https://www.instagram.com/rhonabpierce/
🎵 TikTok: https://www.tiktok.com/@rhonabpierce
🌐 Website: https://www.rhonapierce.com/
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https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
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https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr
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