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709: Quantitative Fundraising Research – Tony Martignetti Nonprofit Radio

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Content provided by Tony Martignetti. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tony Martignetti or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

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This Week:

Quantitative Fundraising Research
You can stop relying on conventional wisdom passed on through webinars and conferences. There’s a plethora of quantitative research on how to optimize storytelling to get your best fundraising outcomes. What is social emotion, how do you evoke it and why should you? How much story detail is not enough or too much? Better to talk about individuals or groups? What does the research reveal to maximize Planned Giving fundraising commitments? Professor Russell James of Texas Tech University walks us through what the research shows.

There’s more at tonymartignetti.com

  continue reading

102 episoade

Artwork
iconDistribuie
 
Manage episode 440810618 series 3019312
Content provided by Tony Martignetti. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tony Martignetti or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

tony_martignetti_300x300-itunes_image2

This Week:

Quantitative Fundraising Research
You can stop relying on conventional wisdom passed on through webinars and conferences. There’s a plethora of quantitative research on how to optimize storytelling to get your best fundraising outcomes. What is social emotion, how do you evoke it and why should you? How much story detail is not enough or too much? Better to talk about individuals or groups? What does the research reveal to maximize Planned Giving fundraising commitments? Professor Russell James of Texas Tech University walks us through what the research shows.

There’s more at tonymartignetti.com

  continue reading

102 episoade

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