Torsion Talk S8 E66 - Brand Building and Entrepreneurial Journeys: Ryan and Jasmin Capo on Torsion Talk

Torsion Talk - The Garage Door Industry Podcast

Join us for a new episode of Torsion Talk, featuring a dynamic conversation between Ryan and guest Jasmin Capo, of Top Notch Garage Doors. They explore the essentials of crafting a strong personal brand, tackling entrepreneurial challenges, and optimizing social media for business growth. Hear Jasmin discuss her journey in developing a transparent and resonant brand using social media, alongside candid discussions on expanding her business and maintaining a healthy balance between work and personal life. This episode is filled with practical advice and real-life experiences, providing valuable guidance for entrepreneurs and industry professionals looking to navigate their own paths to success. Whether you’re looking to enhance your branding efforts or find encouragement in the stories of like-minded professionals, this discussion offers relevant and engaging content.

**Key Highlights:**

1. **Sales Training Innovations:**

- Ryan announces the resumption of his door sales training, now streamlined into a one-day format to enhance efficiency without losing impact. The upcoming sessions are set to focus on technology sales and new door sales training.

2. **Summit Plans and Entrepreneurial Insights:**

- Exciting plans for a GDU summit in Puerto Rico in March 2025 are revealed, alongside discussions about potential guest speakers who have transformed challenges into multi-million dollar opportunities.

3. **Jasmin Capo's Branding Journey:**

- Jasmin shares her success in building a resonant brand around her garage door business, emphasizing the strategic use of social media and the importance of vulnerability and transparency in connecting with customers.

4. **Facing Business Challenges:**

- Jasmin discusses the hurdles of managing cash flow and transitioning from subcontractors to hourly employees, highlighting her proactive strategies to align with her company’s values and improve profitability.

5. **Focus on New Construction and Repairs:**

- The conversation shifts to the importance of building relationships with builders and the viability of their businesses despite potential market fluctuations.

6. **Personal Growth and Expansion:**

- Jasmin and Ryan explore the significance of personal development, self-care, and having a long-term vision for sustainable business growth and personal well-being.

7. **Navigating Homeownership and Economic Challenges:**

- Jasmin shares her recent experience buying a new home amid economic uncertainties, while Ryan opens up about his challenges with government policies and the IRS.

8. **Leveraging Social Media for Business Growth:**

- The duo discusses strategies for enhancing social media presence, with Jasmin advising on the benefits of having an in-house social media expert and a targeted content strategy.

This episode is a must-listen for anyone in the garage door industry or those interested in authentic entrepreneurship.

About Jasmin:

CEO Jasmin Capo has been in the garage door industry for over seven years. She graduated from The University of Houston-Downtown with a Bachelor's Degree in General Business and a minor in Small Business Management.

Jasmin also founded "Houston Women in Construction." an organization that is dedicated to helping small business owners grow their businesses. Proceeds are placed into a scholarship fund for women who are currently studying construction.

Find Jasmin at:

https://www.instagram.com/thegaragedoorgirl_/

https://www.facebook.com/tngdoors

https://tngdoors.com/

Find Ryan at:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://suchnsuchmedia.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Check out our sponsors!

Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠