With Park Director and Managing Director of ROARR!, Adam and Martin Goymour

Tourism Business Chat

This week, Chris speaks to two of East Anglia’s big hitters, Park Director of ROARR!, Adam Goymour, and the park’s Managing Director, Martin Goymour.

ROARR! is the UK’s biggest dinosaur themed adventure park, beloved by thousands of families, both locally and across the country.

This successful father and son team has taken the park to dizzying heights in recent years. They reflect on what prompted their decision to start up what is now one of the UK’s biggest Halloween scare attractions, PrimEVIL! They even discuss their legal battle surrounding a certain famous dinosaur called Dippy!

They see themselves as ‘memory makers’ and chat to Chris about how people, namely, their team members, and the families they serve, are at the heart of every decision they make.

Adam is open and honest about challenges they’ve faced, how new ideas get off the ground, how they managed during the COVID-19 lockdowns, and what they’ve done to make their attractions accessible during the cost-of-living crisis that is impacting so many visitors.

Martin reminisces about his time running Banham Zoo and Africa Alive, and why the decision was made to form a charitable trust, the Zoological Society of East Anglia, and ‘hand over’ his life’s passion in the interest of conservation and animal welfare.

This is a fascinating behind-the-scenes look into what it really takes to run one of the region’s biggest tourist attractions.

Visit ROARR! here

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