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Building a Lavender Based Personal Grooming Brand - Jocelyn Sheppard of Appalachian Botanicals
Manage episode 433245642 series 2816020
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Jocelyn Sheppard, founder of Appalachian Botanical shares the story of how she is utilizing reclaimed coal mining land in West Virginia to grow Lavender and build a natural personal grooming brand while creating jobs for marginalized people in the local community. Jocelyn shares her lessons in scaling business through B2B channels, importance of branding, and making a difference in her community through her business.
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