85: Redefining your marketing strategy by leveraging Pinterest with Sarah Erickson

Unbreakable Business

#Entrepreneur #Business #Podcasting Education #Self-Improvement #Marketing #HoneyBook #Independent Business Owners #Entrepreneurship #Small Business

33:58

In this episode, we delve into the concept of being "qualified" in the workplace, examining who gets labeled as such, who doesn't, and the underlying reasons. We explore "competency checking"—the practice of scrutinizing individuals' abilities—and how it disproportionately affects underrepresented groups, often going unnoticed or unchallenged. Our discussion aims to redefine qualifications in a fair, equitable, and actionable manner. Our guest, Shari Dunn , is an accomplished journalist, former attorney, news anchor, CEO, university professor, and sought-after speaker. She has been recognized as Executive of the Year and a Woman of Influence, with her work appearing in Fortune Magazine, The Wall Street Journal, Ad Age, and more. Her new book, Qualified: How Competency Checking and Race Collide at Work , unpacks what it truly means to be deserving and capable—and why systemic barriers, not personal deficits, are often the real problem. Her insights challenge the narratives that hold so many of us back and offer practical solutions for building a more equitable future. Together, we can build workplaces and communities that don’t just reflect the world we live in, but the one we want to create. A world where being qualified is about recognizing the talent and potential that’s been overlooked for far too long. It’s not just about getting a seat at the table—it’s about building an entirely new table, one designed with space for all of us. Connect with Our Guest Shari Dunn Website& Book - Qualified: https://thesharidunn.com LI: https://www.linkedin.com/today/author/sharidunn TikTok: https://www.tiktok.com/@thesharidunn Related Podcast Episodes: How To Build Emotionally Mature Leaders with Dr. Christie Smith | 272 Holding It Together: Women As America's Safety Net with Jessica Calarco | 215 How To Defy Expectations with Dr. Sunita Sah | 271 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

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If you’re feeling burnt out on Instagram and want to find a new way to market your business that offers longevity and sustainability, this episode is for you. Sarah Erickson of Sarah Ann Design took her time back and created sustainable business growth when she went all in with Pinterest.

She joins us on today’s episode to share why she believes Pinterest is ideal for list-building and why she’s happy she stopped using Instagram in her business. Listen in as she shares how to create high-quality content for Pinterest, repurpose it, and reap the benefits for years to come.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Resources mentioned

Connect with the guest

Website: https://sarahanndesign.co/
Pinterest: https://www.pinterest.com/sarahanndesign/

Connect with the host

Hosted on Acast. See acast.com/privacy for more information.

112 episoade

Unbreakable Business

85: Redefining your marketing strategy by leveraging Pinterest with Sarah Erickson

Unbreakable Business

4,904 subscribers

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MP3•Pagina episodului

Resources mentioned

Connect with the guest

Website: https://sarahanndesign.co/
Pinterest: https://www.pinterest.com/sarahanndesign/

Connect with the host

Hosted on Acast. See acast.com/privacy for more information.

112 episoade

#Entrepreneur #Business #Podcasting Education #Self-Improvement #Marketing #HoneyBook #Independent Business Owners #Entrepreneurship #Small Business

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