68. How can AI fulfil technology's promise of making our professional lives easier, simpler and more efficient? - Noam Segal

Understanding Users: The UX Podcast

"Although it's understandable that this technology brings all sorts of concerns and anxieties and worries with it, and I share those, by the way, as well. It's not all excitement. I really think this is going to transform the entire tech industry...And honestly, I'm really hoping that what AI brings is, it finally brings to fruition what technology was always supposed to do, but didn't. I've always felt that technology's promise is to make our lives, both personal lives and professional lives, significantly easier. Significantly simpler, everything we do, and even significantly more fun."

Noam Segal began his UX journey in the mid-2000s, working on the user experience of missile defence systems. He has since worked across multiple spaces, including travel (Airbnb), AI customer support (Intercom), Fintech (Wealthfront), Social (X & Meta.). Most recently he was Senior Research Manager at Upwork.

In this episode we talk at length how AI it is impacting, and will continue to impact, the work of UX researchers. He shares his views on the need to embrace and experiment with these tools and the exciting, bewildering and opportunities they present to researchers and design teams, focussing on 3 tools in particular: Sprig, Genway and Julius.

Read the transcript.

Thanks for listening, and I hope you enjoy the episode.

Mike Green