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The future of events
Manage episode 293481539 series 2829127
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In this episode, YS Chi speaks with Brian Brittain, chief operating officer of Reed Exhibitions. In a normal year, the organisation runs over 400 events across all continents. During the pandemic, it has had to navigate show cancellations and moving event dates. But sometimes crisis creates opportunities. We hear from Brian how the company has accelerated the digitisation of products that augment the face-to-face events experience. We learn about hybrid events, customer communities and online product showcases. An American living in the UK, with Brittain as a surname, Brian gives us a flavour of the future of events.
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