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The Impact of 3PLs on eCommerce Brands’ Market Value and Profit Margins With Casey Armstrong
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Casey Armstrong is the CMO of ShipBob, a global omni-fulfillment platform providing businesses access to the best-in-class supply chain and fulfillment capabilities. Over the past five years, Casey has overseen the marketing, partnership, and growth teams. Before joining ShipBob, he was the VP of Marketing at BigCommerce, where he led the digital, content and SEO, growth and CRO, and other marketing and operations teams. Casey is passionate about helping startup companies establish growth and marketing strategies.
In this episode…eCommerce has become an increasingly competitive market — prompting the need for innovative marketing strategies. In efforts to scale their companies, some e-commerce brands have invested resources in delivering their products to a global market, partnering with popular retail stores, and prioritizing a personalized experience for consumers. What strategies can you implement to scale quickly while increasing your profit margin?
Brand originality is a valuable currency in the e-commerce industry. Your marketing strategy must captivate and compel your target audience to purchase your product over competitors. But in a saturated market, novel marketing tactics are rare. Rather than spending marketing dollars on reinventing the wheel, Casey Armstrong advises e-commerce brands to borrow strategies from influential brands to inspire their marketing approaches. As your brand grows in popularity, partnering with a third-party logistics (3PL) company relieves you of fulfillment duties — allowing you to focus solely on growing your business.
On this episode of the Up Arrow Podcast, William Harris welcomes Casey Armstrong, CMO of ShipBob, to discuss trending e-commerce marketing strategies and the benefits of incorporating 3PL into your business model. Casey shares how borrowing influential brands’ strategies can maximize your profit margins and explains why simplifying your goals makes business decisions effortless.
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