Artwork

Content provided by Adelaine Ng. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adelaine Ng or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Player FM - Aplicație Podcast
Treceți offline cu aplicația Player FM !

Ep81 How too many events are missing key pieces to improve engagement and ROI, with Jonathan Kazarian

48:20
 
Distribuie
 

Manage episode 342619397 series 2814284
Content provided by Adelaine Ng. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adelaine Ng or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In-person events may be back but virtual is no longer the poor cousin of events. Still, how do you get the most out of the dynamic and interplay between in-person and virtual? What are future-thinking entrepreneurs and companies doing to generate leads today? And what or who is the missing opportunity for the majority of events?
Jonathan Kazarian is the Founder and CEO of Accelevents, a leading virtual and hybrid event management platform recently recognised by Inc. 5000 as one of America's top 100 fastest-growing private companies. Under Jonathan's leadership, the company grew from US$300k to $9m in under 8 months by leveraging the virtual space.
Quotes from this episode:
"You can't get away with bad content today, and that's a good thing for the industry."
"Events make up (at least) 25% of B2B marketing budget.. and it's at a time where everything is so data-centric right now (that) for organisers to be putting on these events and not have the data to show what action they drove, they're doing themselves a disservice".
"Companies are moving towards this model of essentially being a publisher, being a media agency themselves, because that's how they're building their brand."
-Jonathan Kazarian
Connect with Jonathan:
Website: www.accelevents.com
LinkedIn: jkazarian
Email: jkazarian@accelevents.com
Jonathan's book recommendation:
Extreme ownership: How US Navy Seals Lead and Win by Jocko Wilink & Leif Babin

Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool

  continue reading

119 episoade

Artwork
iconDistribuie
 
Manage episode 342619397 series 2814284
Content provided by Adelaine Ng. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Adelaine Ng or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In-person events may be back but virtual is no longer the poor cousin of events. Still, how do you get the most out of the dynamic and interplay between in-person and virtual? What are future-thinking entrepreneurs and companies doing to generate leads today? And what or who is the missing opportunity for the majority of events?
Jonathan Kazarian is the Founder and CEO of Accelevents, a leading virtual and hybrid event management platform recently recognised by Inc. 5000 as one of America's top 100 fastest-growing private companies. Under Jonathan's leadership, the company grew from US$300k to $9m in under 8 months by leveraging the virtual space.
Quotes from this episode:
"You can't get away with bad content today, and that's a good thing for the industry."
"Events make up (at least) 25% of B2B marketing budget.. and it's at a time where everything is so data-centric right now (that) for organisers to be putting on these events and not have the data to show what action they drove, they're doing themselves a disservice".
"Companies are moving towards this model of essentially being a publisher, being a media agency themselves, because that's how they're building their brand."
-Jonathan Kazarian
Connect with Jonathan:
Website: www.accelevents.com
LinkedIn: jkazarian
Email: jkazarian@accelevents.com
Jonathan's book recommendation:
Extreme ownership: How US Navy Seals Lead and Win by Jocko Wilink & Leif Babin

Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool

  continue reading

119 episoade

Toate episoadele

×
 
Loading …

Bun venit la Player FM!

Player FM scanează web-ul pentru podcast-uri de înaltă calitate pentru a vă putea bucura acum. Este cea mai bună aplicație pentru podcast și funcționează pe Android, iPhone și pe web. Înscrieți-vă pentru a sincroniza abonamentele pe toate dispozitivele.

 

Ghid rapid de referință

Listen to this show while you explore
Play