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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Usagt
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Content provided by NRK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NRK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Har du et øyeblikk i livet du stadig kommer tilbake til eller noe du gjerne skulle ha gjort før det er for sent? I podkasten Usagt (tidl. Elefanten) gyver vanlige mennesker løs på det usagte og ugjorte i livet sitt. Journalist Kari Hesthamar følger dem på reisen gjennom vanskelige samtaler og gjenforeninger for å finne svar. Hør nye episoder av Usagt i podkasten Mellom oss. Hør alle episodene i appen NRK Radio
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16 episoade
Marcați toate (ne)redate ...
Manage series 2432113
Content provided by NRK. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by NRK or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Har du et øyeblikk i livet du stadig kommer tilbake til eller noe du gjerne skulle ha gjort før det er for sent? I podkasten Usagt (tidl. Elefanten) gyver vanlige mennesker løs på det usagte og ugjorte i livet sitt. Journalist Kari Hesthamar følger dem på reisen gjennom vanskelige samtaler og gjenforeninger for å finne svar. Hør nye episoder av Usagt i podkasten Mellom oss. Hør alle episodene i appen NRK Radio
…
continue reading
16 episoade
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×Da Alexander ikke trodde han orket mer av mobbingen på ungdomsskolen, dumpet en anonym e-post ned i innboksen hans. «Jeg vil bare si at jeg ser deg, og at jeg synes du er modig», sto det. E-posten snudde alt. Det fantes ett menneske der ute som likte ham. I dag er Alexander professor i kjemi, forfatter og åpent homofil. Men hvem sendte e-posten som snudde livet hans den gangen? Hør episoden i appen NRK Radio…
For ti år siden ble psykiater Tormod Huseby brevvenn med den verdensberømte forfatteren - og sitt store idol - Siri Hustvedt. Tormod skrev e-post etter e-post, men plutselig sluttet hun å svare. Hva skjedde? Fornærmet han henne? Var han ikke intellektuell nok? Eller var det rett og slett feil e-postadresse? Episoden har gnaget Tormod i mange år. Tør han å be sitt store idol om et ærlig svar? Hør episoden i appen NRK Radio…
Som 4-åring ble Fredrik sendt alene til astma-institusjonen Tomtebo, et opphold som for alltid har stått som et svart minne i livet hans. I voksen alder hører han tilfeldigvis et radioprogram om Tomtebo, hvor andre står fram med grusomme historier. Hva skjedde egentlig på barnesykehuset på 70-tallet? Finnes en journal - og hva vet foreldrene hans? Hør episoden i appen NRK Radio…
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