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Pandemic: Craft Beer, Corned Beef and the Corona Virus – Janet Lighter – Boundary Bay Brewery

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Content provided by USC IBEAR Business Class and USC Marshall IBEAR MBA Program. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by USC IBEAR Business Class and USC Marshall IBEAR MBA Program or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The moment the St. Patrick’s Day Parade was cancelled, Janet Lightner - General Manager of Boundary Bay Brewery - knew they were in trouble. In this episode of Business Class, we move to the Microeconomic impact of the pandemic and go to the craft brewery nexus of Bellingham, Washington, to explore how the virus has upended the business model of a classic brew pub. Boundary Bay, 25 years old, is a pioneer craft brewery that has built a brand on its constant interaction with its customers and community. As the virus spread and shut down orders were given, Janet said she and her staff began to, ”pivot, pivot, pivot - like a ballerina doing pirouettes.” No restaurant. No catering. No brew pub. We hear how Janet and her partner, made tough decisions, rearranged staff, created an instant ‘To Go’ business and managed through creative hard work, to keep their business vital, and not to be taken down by 300 pounds of corned beef. Interview recorded on May 13, 2020. To maintain social distancing this interview was recorded over the web.
  continue reading

66 episoade

Artwork
iconDistribuie
 
Manage episode 263120188 series 1373606
Content provided by USC IBEAR Business Class and USC Marshall IBEAR MBA Program. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by USC IBEAR Business Class and USC Marshall IBEAR MBA Program or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The moment the St. Patrick’s Day Parade was cancelled, Janet Lightner - General Manager of Boundary Bay Brewery - knew they were in trouble. In this episode of Business Class, we move to the Microeconomic impact of the pandemic and go to the craft brewery nexus of Bellingham, Washington, to explore how the virus has upended the business model of a classic brew pub. Boundary Bay, 25 years old, is a pioneer craft brewery that has built a brand on its constant interaction with its customers and community. As the virus spread and shut down orders were given, Janet said she and her staff began to, ”pivot, pivot, pivot - like a ballerina doing pirouettes.” No restaurant. No catering. No brew pub. We hear how Janet and her partner, made tough decisions, rearranged staff, created an instant ‘To Go’ business and managed through creative hard work, to keep their business vital, and not to be taken down by 300 pounds of corned beef. Interview recorded on May 13, 2020. To maintain social distancing this interview was recorded over the web.
  continue reading

66 episoade

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