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Pandemic: #Cricket and #Covid-19 - Jasdeep Pannu – ESPN India
Manage episode 261211180 series 1373606
Content provided by USC IBEAR Business Class and USC Marshall IBEAR MBA Program. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by USC IBEAR Business Class and USC Marshall IBEAR MBA Program or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Millions of sports fans across the Asian sub-continent are watching the results of Jasdeep Pannu working from his living room. In this episode of Business Class, we speak with the Head of Digital Programming for ESPN India about how his organization saw the virus coming and moved #ESPNIndia out of the studio and into the guest room. The biggest problem? The virus coincided with the country’s most anticipated sporting event – The #IndianCricketLeague. “We were tied into the fortunes of how the league would happen. So if the League went ahead, we would be proceeding. “ But in a time where a new normal is being created, Jasdeep described how his programming has shifted from live sports to storytelling, and with the adoption of digital tools, more direct interactions with fans and athletes. “So it's actually turning out to be an interesting time for us to have great learning and everybody's agreeing that the world won't be the same place.” Jasdeep Pannu is a 2015 graduate of the USC IBEAR MBA program. To maintain social distancing, this interview was conducted via the web.
…
continue reading
66 episoade
Manage episode 261211180 series 1373606
Content provided by USC IBEAR Business Class and USC Marshall IBEAR MBA Program. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by USC IBEAR Business Class and USC Marshall IBEAR MBA Program or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Millions of sports fans across the Asian sub-continent are watching the results of Jasdeep Pannu working from his living room. In this episode of Business Class, we speak with the Head of Digital Programming for ESPN India about how his organization saw the virus coming and moved #ESPNIndia out of the studio and into the guest room. The biggest problem? The virus coincided with the country’s most anticipated sporting event – The #IndianCricketLeague. “We were tied into the fortunes of how the league would happen. So if the League went ahead, we would be proceeding. “ But in a time where a new normal is being created, Jasdeep described how his programming has shifted from live sports to storytelling, and with the adoption of digital tools, more direct interactions with fans and athletes. “So it's actually turning out to be an interesting time for us to have great learning and everybody's agreeing that the world won't be the same place.” Jasdeep Pannu is a 2015 graduate of the USC IBEAR MBA program. To maintain social distancing, this interview was conducted via the web.
…
continue reading
66 episoade
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