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EP.3【 促發效應 Priming】當你的自由意志只是一場幻覺？
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「我們以為的自由意志大部分其實只是幻覺，絕大部分的時間，我們都是靠自動駕駛模式在運轉，而我們的思考與行動，則超乎想像地受到無數外界的訊號所影響。」這就是我們今天要討論的主題： Priming 促發效應。
在這集節目中，我們將會聊到以下的重點：
1. 促發效應是當人們的大腦接收到某個外部環境的刺激，激發我們與先前的記憶和經驗做立即的連結，潛意識地影響我們的感受，判斷以及行動。
2. 幾個關於促發效應的有趣研究。
3. Priming 在行銷上面的應用，特別是品牌溝通的部分，以及如何避免負面 priming 。
#行銷心理學 #行銷科學 #品牌行銷 #促發效應 #快思慢想
Reference:
1.生活中的神經經濟學遊戲 : https://pansci.asia/archives/79893
2. The power of priming : https://www.marketingsociety.com/the-library/power-priming-part-one
3. Priming: an invisible power tool for online marketing : https://neurofied.com/priming-power-tool-online-marketing/
4. Priming In Marketing: An Advertising Psychology Tactic : https://www.einsteinmarketer.com/priming-in-marketing/
5. A Guide on the Psychology of Priming : https://medium.com/better-marketing/a-guide-on-the-psychology-of-priming-bbffc6f934d
6. How priming helps marketing :https://medium.com/better-marketing/a-guide-on-the-psychology-of-priming-bbffc6f934d
如果您喜歡《V LAB 行銷研究所》這個專門探討行銷主題的Podcast節目，歡迎請我們喝咖啡！
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