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EP.6【 逐字效應 Verbatim Effect】人們只會記得最重要的資訊
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逐字效應 (Verbatim Effect) 是一種認知偏誤，也是一種記憶偏誤，讓我們習慣以最精簡的方式記憶，了解逐字效應會讓你比較不糾結在不重要的細節，在創作內容時，永遠確定你最想要消費者記得的資訊是甚麼? 花更多時間在更重要的地方，讓重點能被輕易看見且記得。
在這集節目中，我們將會聊到以下的重點：
1. 甚麼是逐字效應 (Verbatim Effect)?
2. 兩種主要的記憶方式
3. 逐字效應在行銷上的4種實際應用
#行銷心理學 #行銷科學 #文案寫作 #逐字效應 #記憶偏誤
Reference:
1. 開場故事: 千年前一名死而復生的奇男子，轉行為暢聊陰間的名嘴
2. Fuzzy-Trace Theory: Dual Processes in Memory, Reasoning, and Cognitive Neuroscience
3. Why is the meaning of a sentence better remembered than its form? An fMRI study on the role of novelty-encoding processes
4. 3 Psychological Tricks to Hook Readers to Your Story
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