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E90: Enrichly wins the Seed Stage at VentureAtlanta 2023
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Enrichly emerged victorious in the Seed Stage pitch competition at VentureAtlanta 2023, securing a substantial $500k investment award. The company is dedicated to addressing the pervasive issue of low self-esteem among youth, a challenge linked to poor educational outcomes, social conflicts, and crime. In an engaging interview, David sits down with Margo Jordan, the CEO and Founder of Enrichly, to delve into the complexities of the youth self-esteem problem and how Enrichly has made meaningful strides by collaborating with school districts, law enforcement, and mental health providers.
Margo provides insights into Enrichly's product, detailing their innovative SaaS & Services business model, distribution strategies, and key metrics. Notably, the conversation highlights Enrichly's unique position, with a negative Customer Acquisition Cost (CAC) due to viral customers paying to advocate for the solution. With an impressive 11x growth projected for 2023 and a trajectory expected to continue, Margo outlines the company's ambitious plans for rapid scaling to reach new customers in both the US and the Middle East.
The discussion concludes with a review of Enrichly's future fundraising strategies and the potential for a strategic exit.
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