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48: #48 Justin Sampson, Barb

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Manage episode 439386952 series 2971530
Content provided by VideoWeek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VideoWeek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising.
Sampson discusses:
- How Barb operates, including how measurement panels are created
- The evolution of panel-based measurement
- Solving the problem of zero-rated spots
- What is ‘fit for TV’ in an age of high-quality user-generated content
- Barb’s relationship with Origin, a measurement product created by ISBA
- The challenges of companies "marking their own homework" when it comes to measurement
  continue reading

48 episoade

Artwork
iconDistribuie
 
Manage episode 439386952 series 2971530
Content provided by VideoWeek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by VideoWeek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Justin Sampson, CEO at Barb, the UK measurement JIC for TV advertising.
Sampson discusses:
- How Barb operates, including how measurement panels are created
- The evolution of panel-based measurement
- Solving the problem of zero-rated spots
- What is ‘fit for TV’ in an age of high-quality user-generated content
- Barb’s relationship with Origin, a measurement product created by ISBA
- The challenges of companies "marking their own homework" when it comes to measurement
  continue reading

48 episoade

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