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13. How independent shop Prior is leading the charge in driving visitors to the high street

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Manage episode 334866427 series 3305033
Content provided by Kelly Ballard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Ballard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

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The face of retail and the high street is changing and those seeing success are passionate creative businesses that have a truly distinctive personality, like Prior Shop in Bristol.

Our final episode of season one features the inspirational Beck Prior, founder of Prior Shop – 'High Street Shop of the Year' winner in the 2021 Holly & Co Independent Awards.

In 2019, Beck turned her passion for high quality, sustainable design, into a thriving business. She is a craftsperson, maker and visionary leader doing great things for her local communities. And in her pursuit of driving sales of beautiful hand-made products, Beck is bringing to life the stories behind the 150 makers she now works with. Prior has two shops and a visitor experience that combines retail with the local creative culture that customers and visitors can get involved in. This is some of the magic that will bring positive change to the retailers and high streets of the future.
You will love hearing from Beck if you are involved in retail, destination marketing or simply have a love of shopping and hearing people’s stories of turning their passion into a career.

Beck shares how her battle with Leukaemia prompted her to consider and follow her passions. She explains how she got where she is today and some of the tips she has picked up along the way. Beck talks through ideas to drive footfall into Bristol’s large shopping destination Cabot Circus, as well as the smaller out of town high street in Old Market. We also discuss the challenges of digital marketing and increasing online sales alongside a bricks and mortar presence, as well as managing social media accounts as a business evolves.

We hope you are as inspired by Beck as much as we are!

Find out more

Take our survey
As season one draws to a close, we’d love to hear your thoughts about the show so far. What do you like? What can we do better?

Take our short survey: https://forms.gle/mRMMbQUCzvob1QBFA
Your answers are anonymous and will help us to shape the podcast going forward.

Thank you!

Find out more about the marketing strategy and mentoring services with the Visitor Elves.
This episode is sponsored by Hello Starling.

Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit
hellostarling.com today.
To share your views on this subject and ask questions about the episode, head over to:
Instagram
LinkedIn
If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏

  continue reading

50 episoade

Artwork
iconDistribuie
 
Manage episode 334866427 series 3305033
Content provided by Kelly Ballard. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelly Ballard or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Send us a text

The face of retail and the high street is changing and those seeing success are passionate creative businesses that have a truly distinctive personality, like Prior Shop in Bristol.

Our final episode of season one features the inspirational Beck Prior, founder of Prior Shop – 'High Street Shop of the Year' winner in the 2021 Holly & Co Independent Awards.

In 2019, Beck turned her passion for high quality, sustainable design, into a thriving business. She is a craftsperson, maker and visionary leader doing great things for her local communities. And in her pursuit of driving sales of beautiful hand-made products, Beck is bringing to life the stories behind the 150 makers she now works with. Prior has two shops and a visitor experience that combines retail with the local creative culture that customers and visitors can get involved in. This is some of the magic that will bring positive change to the retailers and high streets of the future.
You will love hearing from Beck if you are involved in retail, destination marketing or simply have a love of shopping and hearing people’s stories of turning their passion into a career.

Beck shares how her battle with Leukaemia prompted her to consider and follow her passions. She explains how she got where she is today and some of the tips she has picked up along the way. Beck talks through ideas to drive footfall into Bristol’s large shopping destination Cabot Circus, as well as the smaller out of town high street in Old Market. We also discuss the challenges of digital marketing and increasing online sales alongside a bricks and mortar presence, as well as managing social media accounts as a business evolves.

We hope you are as inspired by Beck as much as we are!

Find out more

Take our survey
As season one draws to a close, we’d love to hear your thoughts about the show so far. What do you like? What can we do better?

Take our short survey: https://forms.gle/mRMMbQUCzvob1QBFA
Your answers are anonymous and will help us to shape the podcast going forward.

Thank you!

Find out more about the marketing strategy and mentoring services with the Visitor Elves.
This episode is sponsored by Hello Starling.

Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit
hellostarling.com today.
To share your views on this subject and ask questions about the episode, head over to:
Instagram
LinkedIn
If you have enjoyed this podcast episode, please take a moment to give me a few stars on Apple podcasts or Spotify, it helps to encourage more people to listen and learn from our stories. 🙏

  continue reading

50 episoade

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