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Integrating email marketing data into your search strategy
Manage episode 517134437 series 2427082
Email marketing data remains underutilized for search optimization despite proven performance correlations. Patrick McKenna from DMi Partners shares how enterprise teams can leverage cross-channel insights to improve organic visibility and user engagement metrics. The discussion covers attribution modeling frameworks that connect email engagement to search performance, audience segmentation strategies that inform content optimization, and measurement approaches for tracking multi-channel customer journeys in an evolving search landscape.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1703 episoade
Integrating email marketing data into your search strategy
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 517134437 series 2427082
Email marketing data remains underutilized for search optimization despite proven performance correlations. Patrick McKenna from DMi Partners shares how enterprise teams can leverage cross-channel insights to improve organic visibility and user engagement metrics. The discussion covers attribution modeling frameworks that connect email engagement to search performance, audience segmentation strategies that inform content optimization, and measurement approaches for tracking multi-channel customer journeys in an evolving search landscape.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1703 episoade
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