540. How It's Built: How to Grow Your Mid-Level Donor Relationships Through 5-Minute Conversations - Kel Haney

We Are For Good Podcast - The Podcast for Nonprofits

Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors.

💡Learn

• The Impact + Case for Building Your Mid-Level Strategy
• The Playbook: 5-minute Fundraising Asks
• Pro Tips + Lessons Learned

Today’s Guest
Kel Haney, Fundraising Consultant + Trainer
Episode Highlights

• Kel’s story and journey to where we are today (3:00)
• Kel’s favorite recent Broadway plays (7:00)
• The importance of connecting with mid-level donors (8:55)
• Mindsets + methodology of the 5-minute Fundraising Ask (18:10)
• How it’s Built: 5-minute Fundraising Ask (21:10)
• Kel’s Pro Tips (30:15)
• Lessons learned about growing mid-level strategy (33:40)
• A powerful story of philanthropy in Kel’s life (37:40)
• Kel’s One Good Thing: The five-minute fundraising ask takes practice and we need to be kind to ourselves. (40:35)
• How to connect with Kel (43:35)

For more information + episode details visit: weareforgood.com/episode/540.

About Our Sponsor Jitasa
Jitasa comes alongside missions to specialize in bookkeeping, accounting, and CFO services exclusively for nonprofits. If you’re looking for a financial partner who truly understands your mission, visit jitasa.com to learn more.

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Capitole

1. Building Mid-Level Donor Relationships (00:00:00)

2. Building Relationships in Not-for-Profits (00:11:21)

3. Effective Fundraising Phone Call Strategy (00:21:13)

4. Effective Fundraising Communication Techniques (00:29:39)

5. Phone Fundraising and Personalized Connections (00:36:45)

6. Kel Connect Community Invitation and Appreciation (00:46:47)