407 - How This SEO Agency is Implementing AI SEO with Lindsay Halsey

Web Design Business with Josh Hall

There are a lot of ongoing changes happening with SEO and how user behavior is changing with AI. It’s hard enough to keep up with as a web designer…I can’t imagine as a client!
But someone who’s doing a great job keeping their SEO clients in-the-know and updated every step of the way is Lindsay Halsey, co-founder of SEO agency webshine.com
She shares how they’re implementing AI SEO, how it’s changing their current offers, pricing and what they’re not changing.
Head to the show notes to get all links and resources we mentioned, along with a full transcription of this episode at joshhall.co/407

Capitole

1. SEO’s New Value In The AI Era (00:00:00)

2. Meet Lindsay And WebShine’s Focus (00:02:45)

3. When Bad Websites Block SEO Success (00:06:03)

4. Building Referral Partnerships That Last (00:09:10)

5. Platforms Beyond WordPress And Flexibility (00:13:30)

6. Packaging SEO: Strategy, Setup, Evolve (00:18:10)

7. AI’s Impact On Metrics And Mindset (00:22:45)

8. SEO vs AEO vs GEO Explained Simply (00:26:50)

9. Showcasing The Who Behind Content (00:31:40)

10. Practical GEO: Depth, Signals, And LLMs (00:35:20)

11. Tracking AI Traffic And Visibility (00:38:30)

12. Reporting, Looker Studio, And Custom Channels (00:44:20)

13. Awareness, Engagement, Conversion Still Rule (00:49:10)

14. Reviews, Communication, And 2025 Priorities (00:52:00)

15. Closeout, Resources, And Next Steps (00:55:20)