Gaming Guilds in Web3 | YGG, Sarutobi Sasuke | Web3 Wednesdays Ep. 13

Web3 Wednesdays

Guilds are controversial entities, with some opponents labeling them as "value extractors." Yet, some games still seek guilds' blessings at launch. We dig in!
Join guest Sarutobi Sasuke, Head of Partnerships over at Yield Guild Games (YGG), which is arguably the largest web3 gaming guild in the world with tens of thousands of active players spanning across a myriad of games, and a huge portfolio of partners and acquired assets to boot. YGG was instrumental in creating the very first wave of “play to earn” with the rise of Axie Infinity, and remain at the forefront of the space as web3 gaming continues to evolve.
Sarutobi is the head of partnerships at YGG and sits at the cutting edge of guild and gaming development, bringing to the table more web3 gaming experience than almost anyone else in the space today, making him a fantastic resource for lessons learned in building guilds, their place within the broader web3 ecosystem today, and where gaming goes from here.
Sarutobi's Twitter: https://twitter.com/Sarut0biSasuke
YGG Twitter: https://twitter.com/YieldGuild
Sam's Twitter: https://twitter.com/SamPeurifoy
Kapital DAO's Twitter: https://twitter.com/KapitalDAO
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Read the companion piece to this episode here: https://medium.com/@sampeurifoy/gaming-guilds-are-not-the-problem-39d32e6137af
Listen on Buzzsprout: https://www.buzzsprout.com/2006743/11383142
Watch on YouTube: https://youtu.be/QCTXm_0OF7w
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0:00 - Intro
1:03 - What is YGG?
4:00 - Are Guilds Just "Value Extractors"?
8:34 - Games Have Economic Responsibility
10:25 - Do Guilds Help DAU in Games at Launch?
12:20 - Play to Earn: Past, Present, & Future
19:30 - What Economy Loop Would You Design?
23:16 - Advice for Web3 Builders
25:25 - Outro
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Sam is the CEO of Playground Labs, a web3 protocol dev organization, and Partner & Head of Interactive at Hivemind Capital, a crypto-focused multi-strategy fund. Follow him on Twitter @SamPeurifoy. Web3 Wednesdays are sponsored by the Kapital DAO, the leading provider of institutional web3 gaming asset management tools.
The views expressed here are those of the individuals quoted and are not the views of the authors' employers or affiliates. Certain information contained in here may have been obtained from third-party sources, including from portfolio companies of funds managed by the authors' employers or affiliates. While taken from sources believed to be reliable, the authors have not independently verified such information and make no representations about the enduring accuracy of the information or its appropriateness for a given situation. In addition, this content may include third-party advertisements; the authors have not reviewed such advertisements and does not endorse any advertising content contained therein.
This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by the authors or their affiliates.
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