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285. 4 Marketing Mistakes Small Business Owners are Making, with Enji’s Tayler Cusick Hollman
Manage episode 435328227 series 3348097
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Let me take a peek into your small business owner brain.
You feel the pressure to be active and showing up regularly on several (all?) of the social media platforms. And you know there's a need to consistently put content out there in the form of blog post or on Instagram or maybe a newsletter. And then you need to think about word-of-mouth marketing and your brand identity. And then what about running ads on search engines or social media?
You could be doing all of these things, but you ask yourself, what truly moves the needle for you and is worth the money, energy, and your precious time?
Well, today Enji's Tayler Cusick Hollman brings the data to help us with the four biggest challenges that small business owners are facing right now in their marketing.
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(00:02:55) Are prospects even aware that I exist?
(00:13:03) Content Creation: More than a time suck
(00:21:39) How can you get leads?
(00:35:07) The BS "No Time for Marketing" excuse
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