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What Are Trigger Events?
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Your mission as a sales person should be to find companies that have immediate wants and needs. This means that something happened or is happening to them – a move, a merger, new investors, etc. You have to look for any event that might create the opportunity for you, or better said you are looking for event that can trigger the sales for you.
If you try to make a sale without necessary information about your customers, you are just shooting blanks in the air, hoping to hit something. With full information about your prospects situation you will be able to sell easier, and that is the main purpose of this podcast – to help you to find your next customer in a much easier way for you, and yet maintain a professional, knowledgeable approach.
"All needs are easy to understand once they are discovered; the point is to discover them." - Alen Mayer
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