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From 0 to 750k Streams PER DAY: How Free Syncs on TikTok Launched RAYE and Brent Faiyaz

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Manage episode 373564859 series 2465788
Content provided by Lennon Cihak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lennon Cihak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
J. Erving III is the CEO and co-founder of Human Re Sources, a music distribution and artist services company. J's company was acquired by Sony Music's The Orchard in 2020 for a multi-million deal. Human Re Sources and the team have helped artists like RAYE, Brent Faiyaz, Pink Sweat$, Baby Rose, Bren Joy, Damian Lillard, and more.
Now that Sony Music owns Human Re Sources, J's role has shifted. He serves as the EVP of Creative Development at Sony Music and reports to the CEO, Rob Stringer.
In this episode, J and Lennon discuss the success behind RAYE's "Escapism," how culture fuels Human Re Sources, and how labels have helped artists.
Connect with Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with J. Erving III:
Website: https://www.human-re-sources.com/
Instagram: https://www.instagram.com/human.re.sources/
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
  continue reading

113 episoade

Artwork
iconDistribuie
 
Manage episode 373564859 series 2465788
Content provided by Lennon Cihak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lennon Cihak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
J. Erving III is the CEO and co-founder of Human Re Sources, a music distribution and artist services company. J's company was acquired by Sony Music's The Orchard in 2020 for a multi-million deal. Human Re Sources and the team have helped artists like RAYE, Brent Faiyaz, Pink Sweat$, Baby Rose, Bren Joy, Damian Lillard, and more.
Now that Sony Music owns Human Re Sources, J's role has shifted. He serves as the EVP of Creative Development at Sony Music and reports to the CEO, Rob Stringer.
In this episode, J and Lennon discuss the success behind RAYE's "Escapism," how culture fuels Human Re Sources, and how labels have helped artists.
Connect with Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2
Connect with J. Erving III:
Website: https://www.human-re-sources.com/
Instagram: https://www.instagram.com/human.re.sources/
Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.
  continue reading

113 episoade

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