Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
Content provided by Kelsey Murphy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelsey Murphy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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How To Strategically Use YouTube To Fill Up Your Client Roster By Just Posting One Video A Week {Featuring Trena Little}
Manage episode 401929081 series 2448076
Content provided by Kelsey Murphy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelsey Murphy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of the Whiskey and Work Podcast, Kelsey sits down with YouTube strategy expert, Trena Little. They discuss common challenges faced by business owners in starting a YouTube channel, the importance of authenticity and simplicity in YouTube content creation, and Trena introduces the Profitable Keyword Framework for YouTube content strategy. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!
What we’re talking about…
Trena shares her background and journey into YouTube strategy
Overcoming introversion and tech aversion to create YouTube content
Trena shares her approach to simplifying the YouTube content creation process
Emphasize the importance of authenticity and simplicity in YouTube content creation
Trena introduces the Profitable Keyword Framework for YouTube content strategy
How Trina's framework aligns content with audience needs and search intent
The misconception of focusing solely on SEO-driven content
The significance of content quality over quantity for business-focused YouTube channels
Explanation of the domino effect strategy for series-based content
Importance of delivering on the promises made in video titles
Recommendations for video length and audience engagement
The effectiveness of YouTube Shorts and their alignment with audience preferences
Trena's insights on repurposing podcast content for YouTube
Trena's recommendations for creating visually engaging podcast content for YouTube
Importance of audience retention metrics for evaluating video podcast performance
Suggestions for testing and iterating video podcast strategies on YouTube
Considerations for aligning video podcast content with audience expectations and preferences
To learn more or connect with Trena, visit the links below!
A {free} Tool or Two!
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.
Links Mentioned
256 episoade
Distribuie
Manage episode 401929081 series 2448076
Content provided by Kelsey Murphy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kelsey Murphy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In this episode of the Whiskey and Work Podcast, Kelsey sits down with YouTube strategy expert, Trena Little. They discuss common challenges faced by business owners in starting a YouTube channel, the importance of authenticity and simplicity in YouTube content creation, and Trena introduces the Profitable Keyword Framework for YouTube content strategy. Sit back, relax and grab a pen and paper for this one — you’re going to want to take some notes!
What we’re talking about…
Trena shares her background and journey into YouTube strategy
Overcoming introversion and tech aversion to create YouTube content
Trena shares her approach to simplifying the YouTube content creation process
Emphasize the importance of authenticity and simplicity in YouTube content creation
Trena introduces the Profitable Keyword Framework for YouTube content strategy
How Trina's framework aligns content with audience needs and search intent
The misconception of focusing solely on SEO-driven content
The significance of content quality over quantity for business-focused YouTube channels
Explanation of the domino effect strategy for series-based content
Importance of delivering on the promises made in video titles
Recommendations for video length and audience engagement
The effectiveness of YouTube Shorts and their alignment with audience preferences
Trena's insights on repurposing podcast content for YouTube
Trena's recommendations for creating visually engaging podcast content for YouTube
Importance of audience retention metrics for evaluating video podcast performance
Suggestions for testing and iterating video podcast strategies on YouTube
Considerations for aligning video podcast content with audience expectations and preferences
To learn more or connect with Trena, visit the links below!
A {free} Tool or Two!
Did someone say free? Yup that’s right. Kelsey’s here to help with a few free tools to help launch your business and creative ideas! Click the links to start your journey.
Links Mentioned
256 episoade
Toate episoadele
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Similar cu Whiskey & Work Podcast
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Career Tools is a weekly podcast focused on specific actions you can take to grow and enhance your career, whether you are a manager or not. Career Tools won the Podcast Awards Best Business podcast in 2010 and was nominated every other year it has been eligible. Whether you are interested in jump-starting a stalled career, or sharpening your edge, Career Tools is the podcast for you. Go to http://www.manager-tools.com/testimonials to read what others are saying about the impact Career Tools ...
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continue reading
This famously is the year of elections. So the Stephanomics feed has been taken over by our bonus series, Voternomics. It’s a weekly look at the way geopolitics - and elections - are upending the longstanding assumptions of policymakers and business people around the world. Hosted by Stephanie Flanders, head of Bloomberg Economics and former BBC economics editor, former government advisor Allegra Stratton and Opinion columnist and author Adrian Wooldridge.
…
continue reading
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