S4E1: Mark Hayes From Breakwater Strategy on How The Elevated IRO is Navigating The Future of IR

Winning IR

For IROs, it is more important than ever to understand strategic trajectory, market position, and risk management for their companies. In today’s episode, Mark Fasken sits down with Mark Hayes, Partner and Head of Capital Markets Advisory at Breakwater Strategy, to discuss the evolving role of the elevated IRO, the significance of collaboration across functions for effective IR. and how IR can use impact intelligence to customize approaches and gather relevant insights for decision-making and valuation.
Listen to the full episode to learn more about:

• Defining the Elevated IRO
• The six essential skills of an Elevated IRO
• Identifying skill gaps and opportunities
• An introduction to impact intelligence and it’s impact and use cases
• Next steps for Elevated IROs

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Capitole

1. Mark Hayes (00:00:00)

2. Defining the Elevated IRO: Skills for Success (00:01:06)

3. The Six Essential Skills of an Elevated IRO (00:01:33)

4. Strategic Trajectory and Market Positioning (00:02:18)

5. Capital Structure and Execution Excellence (00:03:00)

6. The Importance of Accelerated Reinvention (00:04:21)

7. Identifying Skill Gaps and Opportunities (00:05:22)

8. Introducing Impact Intelligence (00:07:32)

9. Reframing Perception Studies with Impact Intelligence (00:18:22)

10. Practical Examples of Impact Intelligence in Action (00:27:45)

11. Next Steps for Elevated IROs in 2024 (00:31:18)