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Content provided by Jason Hartman and Sharon Lechter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Hartman and Sharon Lechter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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96: How to Identify People's Points of Resistance with Lisa Cron
Manage episode 295707092 series 1434086
Content provided by Jason Hartman and Sharon Lechter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Hartman and Sharon Lechter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Jason Hartman talks with Lisa Cron, author of the new book Story or Die, about how we really make decisions, why humans are so impacted by stories, and how to identify the parts of your story that can impact those you're trying to reach.
Key Takeaways:
[0:55] We are wired for stories. Stories sway us more than facts
[4:04] We like to think that we make decisions logically and objectively, but it's just not true
[8:20] Our brain's great leap forward came when nature realized if we were going to thrive on this planet we needed to work together
[13:31] How to identify your target group's points of resistance
[17:35] Telling a person a truth they don't already believe will just make them angry. You have to guide them to discover the truth themselves
Website:
134 episoade
Distribuie
Manage episode 295707092 series 1434086
Content provided by Jason Hartman and Sharon Lechter. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jason Hartman and Sharon Lechter or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
Jason Hartman talks with Lisa Cron, author of the new book Story or Die, about how we really make decisions, why humans are so impacted by stories, and how to identify the parts of your story that can impact those you're trying to reach.
Key Takeaways:
[0:55] We are wired for stories. Stories sway us more than facts
[4:04] We like to think that we make decisions logically and objectively, but it's just not true
[8:20] Our brain's great leap forward came when nature realized if we were going to thrive on this planet we needed to work together
[13:31] How to identify your target group's points of resistance
[17:35] Telling a person a truth they don't already believe will just make them angry. You have to guide them to discover the truth themselves
Website:
134 episoade
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Similar cu Women Investing Network Podcast
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
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…
continue reading
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An archive of each full weekday episode of the award-winning program presented by Bruce Whitfield.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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