What Does A Post-COVID Portfolio Strategy Look Like for Global Real Estate Players?

#WorkBold Podcast

Insights from Hines at MIPIM with Ronen Journo

In this episode, Caleb Parker is joined by the legendary Ronen Journo, Head of European Management Services and Operations at Hines, and formerly of WeWork fame.

Ronen shares what he has been learning the last 18 months at Hines, and also what the Hines team have noted since Annie Rinker’s episode on Season 2 of this podcast in 2020, when she introduced us to their own Space-as-a-Service brand, The Square.

Ronen talks about creating intimate relationships with customers and aligning Hines ESG goals with those of their customers.

The top 3 takeaways from this episode are:

• The spectrum for flexibility is wide
• Hines doesn’t want to “just compete” with WeWork and IWG
• Flexible spaces that are highly amenitized will be part of every office customer’s portfolio going forward

Connect with Ronen on LinkedIn

Connect with Caleb on LinkedIn

If you have any questions or feedback on this episode, email [e-mail]

Value Bombs:

• Space-as-a-Service can improve the NOI of a building. - Caleb
• Flexibility is what the market needs. - Ronen
• Businesses are in a true war for talent - to retain talent and to attract new talent - so they have to think beyond just bricks and mortar. - Ronen
• PropTech is maturing. It's not just a conversation, it's happening. - Ronen

Timestamps:

[05:10] How are you finding MIPIM?

[06:45] In your role at Hines, what opportunities are you looking for at MIPIM?

• I joined the firm 18 months ago to get a deep understanding of the Vertically Integrated Model.
• At MIPIM I am looking to reconnect face-to-face with people in the network and meet new people.
• I want to expand my awareness of what's going on in the industry and take that back to my team so we can figure out how we can bring more value.

[09:25] You have launched a few locations with The Square, what have you learned so far?

[12:05] Are there any key questions that you're looking for answers on to help form your strategy?

[13:45] Is there a set strategy going forward or are you testing things out right now and seeing what works?

[17:00] Is it safe to say that space-as-service will be a crucial part of the portfolio strategy going forward?

[19:45] Have there been any tech solutions that stood out to you or ones that you're looking for right now?

Resources:

• Get TSK's weekly 'work made better' newsletter

Shoutouts:

• MIPIM
• Fifth Wall
• MetaProp
• Annie Rinker
• The Square
• Hines
• WeWork

Sponsors:

Headline Sponsor: TSK

TSK creates inspiring workplaces for some of the world’s biggest brands across the UK and Ireland. They've been working for 25 years to deliver the best employee experiences and the vision of their clients. Not only do they create great places to work, TSK share workplace content every week from the latest data to inspiring spaces they’ve designed and built. You can read their latest insights at www.tskgroup.co.uk or check out their LinkedIn and Instagram pages to become a follower, fan and friend.

TSK publish weekly thought leadership, research and content featuring their team, clients and partners about workplace, commercial interiors, hybrid working and how others have prospered from investing in workplace. You can check their latest publications and video content in the show notes by signing up to their weekly ‘work made better’ newsletter or visit tskgroup.co.uk.

Fortune Favours the Bold

Bold merges property management & Space-as-a-Service to help office customers grow faster and drive asset value. Bold is a real estate brand owned and operated by NewFlex (www.workbold.co)

Future Proof Your Portfolio with NewFlex

NewFlex delivers and manages a range of branded solutions for every type of building, in every type of location, for every type of occupier. Including the flexibility to develop your own brand. All enabled by flexible management contracts where we are invested in making money for you. (www.newflex.com)

Launch Your Own Podcast

Kopus.com is the leading podcast production and strategic content company for brands, organisations, institutions, individuals, and entrepreneurs. Our team sets you up with the right strategy, equipment, training, and guidance and content to ensure you sound amazing while speaking to your niche audience and networking with your perfect clients. Get in touch [e-mail] (www.Kopus.com)