Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Content provided by Marcel Hollerbach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marcel Hollerbach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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#019 Marina Marchel & Alexander Brandt: Einblick in die Katalogstrategie von Otto: 15 Millionen Produkte, ein KI-Assiste
Manage episode 389407522 series 3496385
Content provided by Marcel Hollerbach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marcel Hollerbach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In dieser Episode von World of Commerce werfen wir einen Blick hinter die Kulissen der Otto GmbH & Co KG. 15 Millionen Artikel mit unterschiedlichen Ausprägungen auf einer Plattform – da können konsistente und saubere Produktdaten schon einmal zur Herausforderung werden. Kann Generative KI die Lösung aller Probleme sein?
Genau darüber spricht Marcel mit Marina Marchel, Online Marketing Managerin und Alexander Brandt, Senior Marketing Manager der Otto GmbH & Co KG in der aktuellen Folge. Im Fokus: Die Bedeutung von Bildern, Herausforderungen in Online-Marketing und Advertising, das Streben nach Nachhaltigkeit und der Einsatz von „OttoGPT“.
21 episoade
Distribuie
Manage episode 389407522 series 3496385
Content provided by Marcel Hollerbach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marcel Hollerbach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
In dieser Episode von World of Commerce werfen wir einen Blick hinter die Kulissen der Otto GmbH & Co KG. 15 Millionen Artikel mit unterschiedlichen Ausprägungen auf einer Plattform – da können konsistente und saubere Produktdaten schon einmal zur Herausforderung werden. Kann Generative KI die Lösung aller Probleme sein?
Genau darüber spricht Marcel mit Marina Marchel, Online Marketing Managerin und Alexander Brandt, Senior Marketing Manager der Otto GmbH & Co KG in der aktuellen Folge. Im Fokus: Die Bedeutung von Bildern, Herausforderungen in Online-Marketing und Advertising, das Streben nach Nachhaltigkeit und der Einsatz von „OttoGPT“.
21 episoade
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Similar cu World of Commerce
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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continue reading
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…
continue reading
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continue reading
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continue reading
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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