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47. We Should Celebrate the Worst in Cybersecurity Sales and Marketing! [Hold Our Beers.]

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Content provided by wtfdidijustread. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by wtfdidijustread or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:

The opportunity for salespeople in Q1 2024. They mention the importance of understanding the specific needs of each company and tailoring the conversation accordingly to remain relevant even when budgets are largely decided. They also discuss the potential for selling SaaS products versus services and the importance of recognizing the maturity level of a company's security program. They also discuss the idea of hosting an annual awards ceremony to recognize the best and worst in the industry. Stay tuned for some hilarious categories and nominations!

Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/

Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.

  continue reading

48 episoade

Artwork
iconDistribuie
 
Manage episode 394589053 series 3413573
Content provided by wtfdidijustread. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by wtfdidijustread or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

In this episode of WTFDIJR, Chris, Dani, and Maria are uncovering:

The opportunity for salespeople in Q1 2024. They mention the importance of understanding the specific needs of each company and tailoring the conversation accordingly to remain relevant even when budgets are largely decided. They also discuss the potential for selling SaaS products versus services and the importance of recognizing the maturity level of a company's security program. They also discuss the idea of hosting an annual awards ceremony to recognize the best and worst in the industry. Stay tuned for some hilarious categories and nominations!

Subscribe to our email list to get notified when a new episode drops: https://wtfdidijustread.com/

Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.

  continue reading

48 episoade

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