Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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Content provided by Nikhil Kamath. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikhil Kamath or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth
Manage episode 379647564 series 3520180
Content provided by Nikhil Kamath. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikhil Kamath or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
It's easy to start in India but very difficult to scale in India. This 3.5-hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond. We have the most requested podcast guest - Kishore Biyani BACK to drop some knowledge bombs. We also have Raj, who took the route of "digital-first" for his business expansion, and Ananth, who decoded e-commerce and marketplaces first. They delve deep into every important aspect one should know for scaling a brand, such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building. It will be a crash course for anyone who wants to take his/her brand from 0 to 1.
If you’re below 22 and are working on building a brand from 0 to 1 in fashion, beauty, or home, here’s the chance for that support you’ve been looking for from India’s best business minds. ➡️Apply here: https://tally.so/r/mBp7LN #NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamat... Facebook https://www.facebook.com/nikhilkamath... Linkedin https://in.linkedin.com/in/nikhilkama... Koo https://www.kooapp.com/profile/Nikhil...#KishoreBiyani
Founder of Future Group (https://www.futuregroup.in/) #AnanthNarayanan: Founder of Mensa Brands Follow Ananth here: Twitter https://twitter.com/anarayanan24 Instagram https://www.instagram.com/narayanan.a... Linkedin https://in.linkedin.com/in/ananth-nar... #RajShamani: Content Creator & Founder of House of X, Figuring Out Podcast Follow Raj here: Twitter https://twitter.com/rajshamani Instagram https://www.instagram.com/rajshamani/ Facebook https://www.facebook.com/shamaniraj/ Linkedin https://in.linkedin.com/in/rajshamani Raj’s Youtube Channel https://www.youtube.com/@rajshamani Timestamps
(00:00) - Intro
(02:06) - Ananth’s Career Path
(04:23) - Ananth's Myntra CEO Journey
(07:19) - Ananth's Entry into Pharmacy
(09:18) - Ananth's E-commerce Return
(13:16) - Mensa Brands: Explained
(19:45) - Unveiling Raj's Business Side
(21:23) - Raj on House of X Fundraising
(22:44) - China's Live-Streaming Trend
(23:38) - Raj's Family Business Growth
(27:47) - Raj's Customer Insights
(31:30) - Data for Product Development
(33:53) - Raj's Marketing Tricks
(38:35) - Raj's Family Business Exit
(42:11) - Raj's 400M Views Formula
(43:30) - Social Media Virality Tips
(46:42) - Kishore's Consumption Insights
(52:33) - India's Consumption Demographics
(01:03:16) - Luxury Brands' Tricks
(01:08:51) - BNPL Convenience
(01:10:28) - Quiet Luxury & Signaling
(01:16:37) - Content & Community
(01:24:42) - Scaling to 20 Crores
(01:30:19) - Westernized Branding
(01:35:14) - Growth & E-commerce Hacks
(01:50:36) - Performance Marketing Role
(01:52:42) - Category Selection Navigation
(01:55:07) - Art of Brand Storytelling
(01:59:49) - High Price vs. Quality
(02:02:20) - Brand Longevity Insights
(02:04:28) - Unlocking Beauty Industry
(02:10:09) - Micro-Niche Strategy & Picks
(02:16:44) - SKU Count Decisions
(02:20:21) - AI & Machine Learning Impact
(02:25:47) - Customer Reviews & Returns
(02:29:22) - Creator & Celebrity Brands
(02:35:59) - Addition vs. Replacement Categories
(02:38:10) - Brands Preferred by Raj
(02:40:05) - Panelists’ Views on Virtue Signaling
(02:44:44) - Indian Luxury Brand Opportunity
(02:48:05) - Celebrity/Influencer Selection
(02:59:30) - Kishore's Daughter's Ventures
(03:01:08) - Offline in 100+ Crores Sales
(03:02:58) - Platforms: Valuation & Models
(03:04:13) - ONDC's Platform Disruption
(03:06:44) - Panelists' Thriving Sectors
(03:08:53) - Nikhil's Lululemon Love
(03:12:27) - Untapped Men's Makeup Market
(03:14:51) - Micro-Influencers & Failures
(03:20:15) - Special Announcement: Apply Now!
(03:23:10) - Bloopers Time!
(03:23:59) - Outro
34 episoade
Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth
Distribuie
Manage episode 379647564 series 3520180
Content provided by Nikhil Kamath. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nikhil Kamath or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
It's easy to start in India but very difficult to scale in India. This 3.5-hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond. We have the most requested podcast guest - Kishore Biyani BACK to drop some knowledge bombs. We also have Raj, who took the route of "digital-first" for his business expansion, and Ananth, who decoded e-commerce and marketplaces first. They delve deep into every important aspect one should know for scaling a brand, such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building. It will be a crash course for anyone who wants to take his/her brand from 0 to 1.
If you’re below 22 and are working on building a brand from 0 to 1 in fashion, beauty, or home, here’s the chance for that support you’ve been looking for from India’s best business minds. ➡️Apply here: https://tally.so/r/mBp7LN #NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamat... Facebook https://www.facebook.com/nikhilkamath... Linkedin https://in.linkedin.com/in/nikhilkama... Koo https://www.kooapp.com/profile/Nikhil...#KishoreBiyani
Founder of Future Group (https://www.futuregroup.in/) #AnanthNarayanan: Founder of Mensa Brands Follow Ananth here: Twitter https://twitter.com/anarayanan24 Instagram https://www.instagram.com/narayanan.a... Linkedin https://in.linkedin.com/in/ananth-nar... #RajShamani: Content Creator & Founder of House of X, Figuring Out Podcast Follow Raj here: Twitter https://twitter.com/rajshamani Instagram https://www.instagram.com/rajshamani/ Facebook https://www.facebook.com/shamaniraj/ Linkedin https://in.linkedin.com/in/rajshamani Raj’s Youtube Channel https://www.youtube.com/@rajshamani Timestamps
(00:00) - Intro
(02:06) - Ananth’s Career Path
(04:23) - Ananth's Myntra CEO Journey
(07:19) - Ananth's Entry into Pharmacy
(09:18) - Ananth's E-commerce Return
(13:16) - Mensa Brands: Explained
(19:45) - Unveiling Raj's Business Side
(21:23) - Raj on House of X Fundraising
(22:44) - China's Live-Streaming Trend
(23:38) - Raj's Family Business Growth
(27:47) - Raj's Customer Insights
(31:30) - Data for Product Development
(33:53) - Raj's Marketing Tricks
(38:35) - Raj's Family Business Exit
(42:11) - Raj's 400M Views Formula
(43:30) - Social Media Virality Tips
(46:42) - Kishore's Consumption Insights
(52:33) - India's Consumption Demographics
(01:03:16) - Luxury Brands' Tricks
(01:08:51) - BNPL Convenience
(01:10:28) - Quiet Luxury & Signaling
(01:16:37) - Content & Community
(01:24:42) - Scaling to 20 Crores
(01:30:19) - Westernized Branding
(01:35:14) - Growth & E-commerce Hacks
(01:50:36) - Performance Marketing Role
(01:52:42) - Category Selection Navigation
(01:55:07) - Art of Brand Storytelling
(01:59:49) - High Price vs. Quality
(02:02:20) - Brand Longevity Insights
(02:04:28) - Unlocking Beauty Industry
(02:10:09) - Micro-Niche Strategy & Picks
(02:16:44) - SKU Count Decisions
(02:20:21) - AI & Machine Learning Impact
(02:25:47) - Customer Reviews & Returns
(02:29:22) - Creator & Celebrity Brands
(02:35:59) - Addition vs. Replacement Categories
(02:38:10) - Brands Preferred by Raj
(02:40:05) - Panelists’ Views on Virtue Signaling
(02:44:44) - Indian Luxury Brand Opportunity
(02:48:05) - Celebrity/Influencer Selection
(02:59:30) - Kishore's Daughter's Ventures
(03:01:08) - Offline in 100+ Crores Sales
(03:02:58) - Platforms: Valuation & Models
(03:04:13) - ONDC's Platform Disruption
(03:06:44) - Panelists' Thriving Sectors
(03:08:53) - Nikhil's Lululemon Love
(03:12:27) - Untapped Men's Makeup Market
(03:14:51) - Micro-Influencers & Failures
(03:20:15) - Special Announcement: Apply Now!
(03:23:10) - Bloopers Time!
(03:23:59) - Outro
34 episoade
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Similar cu WTF is with Nikhil Kamath
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
News and views on business and the world of personal finance. Plus the very latest from the financial markets around the globe
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
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