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EP177|「台灣八哥」打破疫情陰霾,印花樂的品牌再造之路 ft. 邱瓊玉執行長

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Manage episode 455072040 series 2963186
Content provided by Sunrise 旭時報. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sunrise 旭時報 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

🎙本集來賓:印花樂執行長 邱瓊玉
一個深植台灣文化的文創設計品牌,從觀光伴手禮到國際永續品牌,印花樂在疫情重創後如何逆勢成長,重新定義品牌核心價值?本集節目邀請印花樂執行長邱瓊玉,分享品牌如何從印花設計轉型至更廣泛的設計應用,並透過 B 型企業認證展現永續經營的理念。從 B 端到 C 端布局,如何突破文化與信任的壁壘,讓台灣品牌在日本市場中站穩腳步。
🔹印花樂在進軍日本市場時,如何克服文化與信任上的障礙?
🔹疫情期間,如何從消費端轉向企業端尋找新機會?
🔹台灣品牌如何平衡本地化特色與國際市場需求?
- - - - - - - - - - - -
📣 旭時報 sunrisemedium 📣
Website ▶️ sunrisemedium.com
Facebook ▶️ https://www.facebook.com/sunrisemedium
Instagram ▶️ https://www.instagram.com/sunrise_medium
👣 生活的驚喜 往往藏在思辨中 👣
小額贊助支持本節目留言告訴我你對這一集的想法
- - - - - - - - - - - -
🎤 本集錄音時間 2024.12.09


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198 episoade

Artwork
iconDistribuie
 
Manage episode 455072040 series 2963186
Content provided by Sunrise 旭時報. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sunrise 旭時報 or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

🎙本集來賓:印花樂執行長 邱瓊玉
一個深植台灣文化的文創設計品牌,從觀光伴手禮到國際永續品牌,印花樂在疫情重創後如何逆勢成長,重新定義品牌核心價值?本集節目邀請印花樂執行長邱瓊玉,分享品牌如何從印花設計轉型至更廣泛的設計應用,並透過 B 型企業認證展現永續經營的理念。從 B 端到 C 端布局,如何突破文化與信任的壁壘,讓台灣品牌在日本市場中站穩腳步。
🔹印花樂在進軍日本市場時,如何克服文化與信任上的障礙?
🔹疫情期間,如何從消費端轉向企業端尋找新機會?
🔹台灣品牌如何平衡本地化特色與國際市場需求?
- - - - - - - - - - - -
📣 旭時報 sunrisemedium 📣
Website ▶️ sunrisemedium.com
Facebook ▶️ https://www.facebook.com/sunrisemedium
Instagram ▶️ https://www.instagram.com/sunrise_medium
👣 生活的驚喜 往往藏在思辨中 👣
小額贊助支持本節目留言告訴我你對這一集的想法
- - - - - - - - - - - -
🎤 本集錄音時間 2024.12.09


Powered by Firstory Hosting
  continue reading

198 episoade

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