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Coca-Cola Part One- Soft Brains & Strategic Untruths
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This is the beginning of our epic series on the Coca-Cola Company! We will go back into the wild world of Patient Medicine with the secret formula's original creator John Pemberton. We get into John's rocky rise to prominence and the circumstances behind the initial creation of the world's most recognisable soda.
And then the shady business deals that shifted power from the Pembertons to a man named Asa Candler, the business man that turned a coca leaf infused nerve tonic into a household name.
Sources for this week:
“For God, Country, and Coca-Cola: The Definitive history of the Great American Soft Drink and the company that makes it”-Mark Pendergrast (2013)Updated(2024)
“Citizen Coke: The Making of Coca-Cola Capitalism”-Bartow J. Elmore(2016)
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