Turning Invisible Browsers into Leads: Digital Marketing Secrets with Roy Harmon

Your Digital Marketing Coach with Neal Schaffer

Uncover the secrets to capturing those anonymous website visitors that seem to vanish without a trace! Joined by the insightful Roy Harmon, CMO of Leadpost, we dive into the world of digital marketing, offering you the tools and strategies necessary to transform the invisible into leads.
We'll go deep into Roy's expertise on leveraging innovative software to identify and engage with the majority of website visitors who remain enigmatic. Together, we'll guide you through the process of nurturing these potential leads with a personalized touch, equipping you with the strategies to elevate your sales opportunities.
Finally, for agencies looking to sharpen their edge, we unveil Leadpost's special offer that promises to transform the way you manage and market leads. Learn how to harness the power of technology to communicate with potential customers who visit your website and explore the potential rewards of investing in tools that could significantly boost your ROI. Whether you're a digital marketing veteran or a newcomer eager to make your mark, this episode is packed with insights set to ignite your business strategy.
GUEST LINKS

• LeadPost
• Roy Harmon on LinkedIn

OTHER LINKS

• 21 X / Twitter User Statistics for 2024 to Guide Your Marketing Strategy
• SocialBee

Learn More:

• Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
• Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
• Join My Digital First Mastermind: https://nealschaffer.com/membership/
• Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
• Download My Free Ebooks Here: https://nealschaffer.com/books/
• Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
• All My Podcast Show Notes: https://podcast.nealschaffer.com

Capitole

1. Identifying and Contacting Anonymous Website Visitors (00:00:00)

2. Comparing Twitter and LinkedIn for Engagement (00:04:14)

3. Understanding Website Visitor Identification Software (00:11:19)

4. Nurturing Leads and Marketing Automation (00:21:28)

5. Personalization & Data Enrichment in Marketing (00:33:30)

6. Leadpost's Special Offer for Agencies (00:42:29)