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47. Dirk Otto, Boehringer Ingelheim | LinkedIn advice for new CEOs
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In this episode of Your Digital Reputation, host Roger Christie explores how new CEOs should use LinkedIn, drawing on the experiences of Dirk Otto, General Manager for pharmaceutical and animal health business Boehringer Ingelheim in Australia & New Zealand. Dirk shares his lessons after moving from Spain to Australia, and highlights the importance of empowering your people to use LinkedIn as a business tool. Tune in to hear his full story.
TIMESTAMPS:
00:01:56 - Dirk Otto's Role and Transition to Australia
00:10:05 - The Importance of Telling Your Story
00:13:32 - The Human Approach to LinkedIn
00:15:53 - Building Trust Through LinkedIn
00:21:53 - Building Trust in the Pharmaceutical Industry
00:24:47 - Encouraging Staff to Use LinkedIn
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THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS
The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.
For more information head to: www.digitalreputationacademy.com
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A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.
To subscribe, head to: www.digitalreputationacademy.com/subscribe
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CONNECT WITH ROGER CHRISTIE
Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie
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