Every week on Marketing Made Simple, you'll get practical tips to make your marketing easy and make it work!
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This podcast is dedicated to giving entrepreneurs, business coachesu, those with high-ticket offerings, and online business owners, quick, easy, and effective tips on how to grow your business, brand, and bank account using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement, but not sales into your business, it's time to start looking at leveraging the top social media platform for converted sales and organic engagement...LinkedIn!
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Small business growth expert Shanna Goodman presents the Home Pros Marketing Made Simple podcast to help you attract clients to your pro organizing or residential cleaning service as simply and effectively as possible. After more than 16 years helping service-based small business owners strategically grow, Shanna knows how to guide you into developing a sustainable business model AND help you put the most effective strategies into place. Raised by entrepreneurs, Shanna is a voracious reader ...
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How Networking Can Be Take To New Heights
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Josh is a seasoned marketing, content, and operations consultant with a wealth of experience. In his most recent roles, he served as the Digital Marketing Content and Product Marketing Manager for BlueCross BlueShield and Acuity Brands. There, he formulated strategies to engage customers and promote products effectively online. In February 2022, he…
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#154: Why Your Brand Story Should Be Less About You And More About Your Customer
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CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING MAY 7 & 8, 2024: StoryBrand.com/Workshop -- In marketing, there’s always a story to tell. But many business owners forget that it's not their story they should be telling. It's the story of their customer. And when th…
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3 Ways To Optimize Your LinkedIn Profile
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11:12
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In today's episode, I will teach you three unique ways to optimize your LinkedIn profile. Not only is it important to optimize your profile to appear in more searches on LinkedIn, but it's equally important to do it so you appear in searches on Google, Yahoo, and Bing. Here are the great ways to make that all happen: 1. Customize Your Profile URL 2…
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Evan Carmichael on Building Belief and Empowering Entrepreneurs
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33:37
Evan Carmichael #Believes in entrepreneurs. Gary Vaynerchuck called him the DJ who inspires people and Ed Mylett called him the modern-day Napoleon Hill. At 19, he built and then sold a biotech software company. At 22, he was a venture capitalist raising $500k to $15M. He now runs a YouTube channel for entrepreneurs with over 3 million subscribers …
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#153: What's More Important in Your Website: Substance or Style?
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32:34
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…
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Strategic Steps to Elevate Your Brand and Business
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Strategic planning and taking deliberate actions are the key ingredients to establishing authority in your specific niche. Using Your Experience to Become a Thought Leader Having experience and skills is great, but it's the ability to share that knowledge effectively that really makes you stand out. Becoming a thought leader is about more than just…
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Currency Without Borders: The Cosmos Exchange Revolution
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After qualifying as an Associate of the Chartered Institute of Bankers in the City of London in 1991, Tony held senior management positions for many years for various banks and brokerages before launching Cosmos Currency Exchange in the middle of the pandemic in 2020. At Cosmos, we believe the ‘one-size fits all’ business models practiced by banks,…
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#152: How to Win Attention in a Distracted World
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31:17
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…
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3 Keys to a Strong Online Presence
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17:25
In the online world, where everyone's trying to get noticed, being consistent is the secret sauce to building a strong online presence. Whether you're a new entrepreneur, a seasoned influencer, or a personal brand trying to stand out, the key to success is delivering valuable content regularly. In this episode, we'll dive into the essential parts o…
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How Spirituality and Astrology Can Take Your Business To New Heights
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25:30
Carol Pilkington, ORDMTransformational Spiritual Teacher - Specializing in Anxiety, Depression, and Grief/LossWith over 30 years of combined training in spirituality, astrological counseling, personal development, and deep transformational work, Carol works with high-achieving C-Suite executives and business owners who are living in a state of anxi…
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#151: How to Keep (and Captivate) the Attention of Prospective Customers
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32:14
Feeling stuck with your marketing efforts? Maybe your emails aren't hitting the mark or crafting marketing materials is leaving you overwhelmed and frustrated. Well, we've got your back! Call 615-649-0705 and let us your name, the name of your business, and what's got you stuck. If selected, your question could be featured in an upcoming episode wh…
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How To Craft a Clear and Simple Message to Increase Your Sales
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13:49
In the “busy” world of business, where people have short attention spans and lots of choices, communicating your message clearly and simply can make a huge impact on your success. Whether you've been in business for a while or just starting, learning how to create a short and powerful message is super important to boost your sales. Let's examine th…
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How Game Theory Can Improve Our Economic Systems
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25:41
Noah Healy is a market designer and game theorist working on better economic systems. After training in nuclear engineering, he worked for tech startups at the peak of the dot com boom. Becoming fascinated by the mathematics of information and computation led to patent work on a better commodity market design. https://www.linkedin.com/in/noah-healy…
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#150: The Resource-Wasting Pitfalls of Hasty Marketing and How to Avoid Them
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Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at Story…
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How to Identify and Construct the Core Elements Of Your Personal Brand
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You need more than a cool logo or slogan to stand out in entrepreneurship and your own personal branding. The most important part of a strong personal brand is knowing these things: Your Why & Who You Are Who you help How do you help them Where are you showing up When you understand these things, they become the foundation of your brand. They help …
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How To Monetize Your Podcast To 6 Figures
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Kevin Chemidlin is a podcaster and podcast coach. His first podcast, Philly Who?, was launched in 2018 as a side hustle while he was a corporate software developer. Just months after launching the show, Kevin decided to leave his 9-to-5 and go all-in on the podcast. Within 18 months, Philly Who? surpassed 100,000 downloads and more than $140k in mo…
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#149: Get Win-Win Secrets from the Top Marketing Pros
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24:17
Frustrated your marketing isn't working? Stuck wondering why customers aren't clicking "buy now"? Imagine turning that around in just five minutes. Get the help you need to clarify your message and grow your business with our free 5 Minute Marketing Makeover video series. Get immediate access to the 5 Minute Marketing Makeover video series at Story…
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How to Craft a Business That Gives You Flexibility and Freedom
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In today's fast-paced world, the traditional 9-to-5 job no longer satisfies everyone's desire for flexibility and freedom. Many individuals are turning to entrepreneurship as a means to create a lifestyle that aligns with their values and priorities. If you're seeking to build a business that provides you with the flexibility to live life on your t…
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How To Find Out What Your "Why" Is
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Jannette Anderson’s title is The Why Whisperer because she is passionate about helping you figure out why you do what you do so that you can Be the Difference that ONLY You Can Be! She is a best-selling author, international speaker, and business development expert with over 38 years of strategic planning, sales, and marketing experience. Jannette …
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#148: The Power of a One-Liner to Unite Your Team and Transform Your Marketing
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Often the difference between a team that does well and one that doesn’t is how clearly they communicate. For most businesses, it's not that they lack good ideas or hard workers, it’s that their scattered approach to messaging leaves employees confused and customers disengaged. Solving this problem starts with fixing how you talk about what your bus…
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Behind The Scenes Writing: The Feel Good Business Model Book
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For quite a few years now, we have been running and growing businesses. We started all of these businesses from scratch and have grown over time. If you had told us 15 years ago that we would be running our own businesses, working three days a week, making as much money as we wanted, helping people, and doing work we loved…. we would have thought y…
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What Defines a Good Ghostwriter from A Great Ghostwriter
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Joshua Lisec writes books of consequence. He is the creator of The Best Way To Say It® persuasive writing system and author of the instant #1 international bestseller So Good They Call You a Fake. He has taught persuasion to 5,401 marketers & founders and has ghostwritten 87 books. He is also a clinical hypnotist. https://www.linkedin.com/in/joshua…
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#147: StoryBrand for Artists—How to Sell Your Art Without Selling Out
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29:00
Artists often find it hard to sell and market their work. They face a big challenge. Art is deeply personal and subjective by nature, so traditional marketing and business strategies don’t always apply. That’s why artists often end up at a crossroads. They’re seeking a path that honors their artistic integrity while also allowing them to bring in a…
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High Margin Business Ideas You Can Start Online
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26:58
Warren Buffett knows a thing or two about making money. His advice? "Focus on businesses with high-profit margins." This fits with the Feel Good Business Model, which is about building a business that makes money (at a higher profit margin) and makes you happy in the process. A profit margin= [(Revenue-Cost)/Revenue] x 100. Profit margins between 5…
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The Way To SHOW UP and BLOW UP Your Business Online
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Sara Dann is a 7 figure business coach who specializes in helping business owners SHOW UP and BLOW UP online. As an entrepreneur for over eleven years, she has helped thousands of women learn how to unapologetically monetize their brilliance through her signature programs and podcast, You're F**king Welcome. Connect with Sara here: https://www.face…
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#146: Behind the Scenes of a Viral Phenomenon—Jungle’s Marketing Strategy
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Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- Have you ever wondered what it takes to go viral? The answer mi…
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What Is The Feel Good Business Model
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37:57
Ever felt like you're constantly chasing the next big thing in your business, only to end up feeling drained, stressed, and anything but happy? That's why we wanted to talk to you about something that's been a game-changer for us: the Feel Good Business Model. It's not just a buzzword; it's a real, tangible way to make your business work for you, b…
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How To Harness Your Inner High Performer
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Lisa Goldenthal is the best-selling author of "The Boss Weight Loss", and creator of the original Skinny Jeans Workout that sold over 100,000 units in Target and Walmart. Lisa has been featured in Life & Style Magazine, KTLA 5, CBS News, Thrive Global, and Web MD and has 20+ years of transforming clients’ lives, including Cheryl Tiegs and Paul Zane…
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#145: Rory Vaden—How to Balance Building Your Personal and Professional Brands on Social Media
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Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Apply before March 8 for our upcoming training at StoryBrand.com/ApplyNow. -- Do you ever get stuck trying to balance your real, everyday lif…
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3 of Our Favorite Tools For Productivity Right Now
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18:13
In this episode, Nancy and I share our 3 favorite tools that we are using in our business right now. These 3 tools have helped our business grow, scale, and increase our visibility: 1. ChapGPT 2. Opus.pro 3. BYOB Social Posting With that being said, the opportunity to sign up for our social media content posting platform, BYOB Social, is here. Clic…
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Creating A Scalable 6-Figure Coaching Business
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Meet Jess Glazer-Derose Dog mom, fashion lover, launch queen, & digital marketing expert I started my online course business as a “cute side hustle” in 2012 while I was working full-time as an elementary school teacher. In 2017 I left my comfortable 9-5 to go all in on my coaching business and scaled to my first million in just 18 months. Since the…
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#144: Quenching Thirst, Winning Hearts—How Liquid I.V. Is Using Marketing to Shake Up the Beverage World
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CLARIFY YOUR ALL OF YOUR MARKETING AND MESSAGING IN ONLY TWO DAYS AND GO INTO Q2 WITH A PLAN! REGISTER FOR THE UPCOMING STORYBRAND MARKETING WORKSHOP HAPPENING FEBRUARY 27 & 28, 2024: StoryBrand.com/LIVE -- These days, having a great product isn't enough. You need to understand what people want and need. That requires keeping your finger on the pul…
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3 Simple Ways To Grow Your Following On LinkedIn
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Nowadays it is becoming more fruitful to build a thriving network of followers in addition to general connections on LinkedIn. But the question that populates most often is, "How do I grow my following on LinkedIn?" It's not an easy answer, but it's a simple strategy that overtime will be off big time! Here are three things you can do to grow your …
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Business Success Relies On Systems And Structure
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43:12
About Zach and Summit Chasers: Co-founder of Summit Chasers Network and former 3x professional athlete. Summit Chasers Network was born through experiences as a professional athlete, starting and running businesses and teams, and his obsession with learning and insatiable curiosity in leadership, business, sales, marketing, and personal development…
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#143: Can Teaming Up with Influencers Really Transform Your Brand?
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32:41
Finding authentic ways to connect with your followers on social media has become a tough challenge for both brands and influencers. They all want to work together to grow and reach more people, but it's not always clear how to make that happen. This has left a lot of people wondering how to create worthwhile partnerships that actually make an impac…
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3 Things You Can Do to Grow Your Business in the Next 12-24 Months
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14:06
In this episode, Nancy and I discuss the three things you need to do to grow and scale your business over the next 12-24 months. Slow and steady not only wins the race, but you set yourself up for a sustainable and maintainable business. Don't forget to register for our FREE Simple Content Creation Workshop from February 26th - 29th here: https://w…
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The Keys To Sustainable Revenue Growth
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25:24
About Jackson Calame and First Class Business: If you could activate the full potential of your business, what might be possible for you? This guiding question drives our passion and purpose at First Class Business. We exist to serve the potential we see in business organizations worldwide. Of course, unlocking your full potential requires executio…
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#142: Is It Time to Launch Your Lucrative Coaching Career? (Business Made Simple Podcast REPLAY)
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39:43
Are you an expert in your field—be it business, marketing, or a completely different area—yet unsure how to turn your expertise into a coaching or consulting career? Maybe you're working a corporate job, and even if you got a promotion tomorrow, it would only come with a 10% raise and you still wouldn't be satisfied. If that sounds like you, maybe …
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Stop Knowledge Cramming and Start Implementing
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10:38
In this episode, Nancy and I talk deeply about the importance of putting a pause on the knowledge cramming and getting into implementation mode. If you want something to change in your life, wealth, or business, you need to start taking focused action. Don't forget, registration is now open for our Free Simple Content Creation Workshop from Februar…
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How To Always Remain On Top In The Real Estate Game
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25:19
As a native of Philadelphia, I am proud to be the Founder and CEO of Maria Quattrone and Associates RE/MAX @ HOME and Motto Mortgage Expert Solutions. My career in real estate, extending nearly two decades, has established me as a significant figure in the industry. My relentless dedication and expertise in sales and marketing have highlighted my r…
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#141: Jeremy Cowart—How to Push Through Creative Struggles
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27:26
Marketing requires you to be creative, but that's easier said than done. It's tough to stand out and be different. And the more you try to be unique, the harder it can feel. That’s why many of us feel stuck, comparing ourselves to the big names and wondering how we can ever be as good. This comparison-fueled spiral can happen whether you’re new to …
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Coach Builder Limited Series PREVIEW—Your First Step to Starting a Successful Coaching Business
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4:50
Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses su…
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Red Flags to Look Out For When Filling Your Programs
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18:48
In this episode, Nancy and I discuss some of the red flags to be on the lookout for in regards to those who are looking to join your programs, courses, memberships, and masterminds. Be very aware of these 3 things: 1. Those who ask to barter 2. Those who ask for discounts 3. Those who have excuses Check out our Simple Content Creation Workshop here…
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How To Get Unstuck and Become More Fulfilled
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26:53
As a seasoned businesswoman, mom, podcast host, and advocate for living your best life, Amanda Cahill is no stranger to determining what she wants and going after it with full force. Over a decade, Amanda quickly climbed the corporate ladder and created a name for herself in her respective industry. From the outside looking in it seemed as though s…
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#140: Inclusivity in Action—How Are You Showing Up For Your Customers?
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15:23
Marketing that truly acknowledges and values diversity isn’t just important—it's imperative. Creating a welcoming space for everyone can seem complex, maybe even a bit overwhelming, but it doesn’t have to be. Simple accommodations and thoughtful options can go a long way. So what are some ways businesses are implementing inclusive marketing to make…
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#139: Inclusive Marketing—How to Make More of Your Customers Feel Seen
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29:27
For many marketers, it's a big challenge to make sure their strategies are inclusive. They understand why it's important, but turning this into real, quantifiable marketing strategies is another story. And if they don't get it right, they risk ignoring a wide range of customers and failing to make everyone feel included. So what are some ways to de…
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Turn Your Expertise Into a Thriving Coaching Business—New Business Made Simple Limited Series Coming February 6!
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Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses su…
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Preventative Care and Health Tips For Entrepreneurs
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28:10
No one cares about you more than YOU. It's time to put your health first. In this episode, we share some tips to take charge of your own health and preventative care you can do to get ahead of things that may arise. Special thank you to Amber Nease for sharing information about LifeLine Screening, which we discuss in this episode. LifeLine Screenin…
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#138: Webinar Woes? Here's How to Plan and Execute Them Flawlessly
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18:05
Struggling to make webinars work for your business? You're not alone. Webinars are a great way to connect with audiences on a deeper level and build more authority around your brand. But many people find themselves overwhelmed by the complexities of creating webinars that grab people’s attention and effectively drive sales. It can be a huge challen…
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The Impact of Emotional Intelligence in Personal and Professional Success
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36:34
In this intimate conversation, Travis and I about the power of understanding EQ (emotional intelligence). What you will take away from this interview is understanding the power of your EQ, how it can positively impact your professional life, and how it can benefit and show up in your personal life in ways that you couldn't even imagine. Grab a copy…
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