Cele mai bune Marketing Society podcast-uri (2024)

1
The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space 40:30

8d ago40:30

40:30

“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them are actually engaged in sustainable behaviours – they just don’t label it as sustainable….” In this episode were joined by Denise Hicks, Global Climate Lead at strategy and insights consultanc…

1
The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson 36:26

10d ago36:26

36:26

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to having a fulfilling marketing career and life as a whole. Abby’s guest to discuss the benefits of developing your personal understanding is Kirsten McPherson. As Marketing Director at Mondelez, K…

1
Unofficial Partner - Sport, Brand and the Rise of the kit launch 1:03:09

11d ago1:03:09

1:03:09

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it’s so important. But mention brand in the vicinity of fans or the football media and there's a row. It’s no surprise that the kit launch genre has evolved during this period, growing …

1
Think Equal - Leanne Foy meets Lisa Welsh 36:50

17d ago36:50

36:50

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our…

1
The 9 Principles of Effective Climate Communication’ (and more…) with Dr Graeme Heyes and Laurence Adams, Litmus Sustainability 51:43

18d ago51:43

51:43

Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as opposed to the challenges. We know communication and engagement is critical to driving change, a su bject we have explored many times on the podcast, but there’s always something new to learn. Hence why we really…

1
The Whole Marketer Ep138 - Creativity with guest Kevin Chesters: How Can Marketers Unlock Their Creative Potential? 50:17

24d ago50:17

50:17

Episode #138. Creativity is the skill featured in this episode, however being creative is not a department or a job title; it’s a skill and mindset that every marketer can harness to keep evolving in pursuit of new, innovative ways to solve problems. Joining Abby is Kevin Chesters, a marketing strategist with over 25 years of experience both agency…

1
Live from The Marketing Society Changemakers Impact Conference in Dubai 2024 15:10

29d ago15:10

15:10

From the power of storytelling to culture, mental wellbeing influencing developments to physical wellbeing and the power of impact. Speakers from The Marketing Society Changemakers Impact Conference in Dubai in 2024 joined us for insights into what they shared in their sessions, why marketing matters to them and why events like our conference from …

1
‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bhaktiari, Founder, The People 38:39

1M ago38:39

38:39

“We don’t ’speak for young people, we let them be the voice and share their perspective.” We keep coming back to the S – ‘social and societal impact’ in many of our conversations with clients, leaders and marketers, we’re discussing the role of business, both in how they operate and what they are doing for society. In this episode of the podcast we…

1
Unofficial Partner - The Buy Side - Unilever 41:06

1M ago41:06

41:06

The Buy Side is Unofficial Partner's regular series talking with brand side marketers about sport and sponsorship. Today's guest is Willem Dinger, global head of sport and entertainment partnerships at Unilever. The Buy Side is sponsored by KORE Software the global leader in engagement marketing solutions. More than 900 brands, venues, and sports o…

1
The Whole Marketer Ep137 - Marketing Roles with guest Margaret Jobling: The evolving skills today’s marketers need to thrive in an AI world 38:46

1M ago38:46

38:46

Episode #137. Today's episode is a holistic topic on how the breadth and depth of marketer’s roles are continuing to evolve as we move towards leading the long-term commercial agenda, understanding the advancements in science and neuromarketing for how consumers make decisions and adopting AI into our everyday lives. Abby’s guest is legendary marke…

1
Episode 7: The power of entrepreneurial thinking for brands: Typhoo Tea 26:35

1M ago26:35

26:35

In this episode, the seventh in our series on Entrepreneurial Thinking, host Ruth Fittock speaks to Holly Rix, Marketing Director at Typhoo Tea. In the last 6 months Typhoo Tea have embarked on an ambitious mission to become the ‘Tony’s of Tea’ (to do for tea what Tony’s Chocolonely have done for chocolate), fully transforming to become a mission c…

1
Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West 42:21

1M ago42:21

42:21

“When it comes to food systems, Marketers can be the most valuable in providing extraordinary consumer insights so that assumptions are not made in what people want.” To maintain food security, food systems need to change. They need to be more sustainable, less impactful on the planet, healthier and way less wasteful. But, there is still a huge amo…

1
Episode 6: The power of entrepreneurial thinking for brands: Bold Bean 23:08

2M ago23:08

23:08

In this episode, the sixth in our series on entrepreneurial thinking, host Ruth Fittock interviews Amelia Christie-Miller, the founder & CEO of Bold Bean co. - one of the most exciting food and drink brands in the UK at the moment. In this conversation they cover how their North Star of ‘bean obsessed’ has had a powerful impact at every level of th…

1
The Whole Marketer Ep136 - Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life 39:19

2M ago39:19

39:19

Episode #136. This episode is a personal understanding topic for working parents to help you gain fulfilment in your life as a whole - navigating the reality of being both a marketer and a parent and what you can do to balance both worlds when work and home life collide. Joining Abby is her guest Rachel Morris, an Exec business coach, co-founder of…

1
Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’ 42:49

2M ago42:49

42:49

It’s the final episode in our mini-series on sustainable leadership and in this episode we’re joined by Professor Chris Marquis. Chris talks to us about his experience studying, writing about and working with organisations on sustainability. Author of, “Better Business: How the B Corp Movement Is Remaking Capitalism,” we explore Chris’ first experi…

1
The Whole Marketer Ep135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy 44:14

2M ago44:14

44:14

Episode #135. Today’s topic is a technical skill on copywriting and its critical role in driving action and building brand trust. Joining Abby to discuss is seasoned copywriter Dave Harland aka the Word Man. A naturally entertaining storyteller, over the past two decades Dave has built a notable career in persuasive writing that captures attention …

1
The Whole Marketer Ep134 - Agency partnerships with guest Richard Robinson 48:44

2M ago48:44

48:44

Episode #134. Today’s topic is Agency Partnerships – what makes a great client-agency relationship and perspective from both sides of the fence. Joining Abby to discuss is Richard Robinson, awarded "One of the ten most influential Leaders in Digital & Tech" (BIMA) and Campaign A-List 2024.  Richard is highly experienced in the client (McDonalds, Co…

1
Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global 36:09

2M ago36:09

36:09

As we continue to discuss and explore the role of leadership in our ‘Sustainable Leadership’ mini-series, what better than to gain the viewpoint from someone with sustainability at the core of everything they do. This led us to Kevin Dunckley, Chief Sustainability Officer at HH Global. Kevin’s passion for what he does is crystal clear and we loved …

1
The Whole Marketer Ep133 - Strategy with guest Alice Benham 38:44

3M ago38:44

38:44

Episode #133. Strategy is the technical skill explored in this episode, with a lens on simplifying the process to ensure marketers have not only the vision and clarity for where you want to take your brand or business, but also ensuring you have the actionable plan to get you there. Discussing simplified strategy is Abby’s guest, Alice Benham - ent…

1
Think Equal - Leanne Foy meets Khalid Ismail 40:54

3M ago40:54

40:54

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our…

1
The Whole Marketer Ep132 - Wellness with guest Rebecca Hirst 32:07

3M ago32:07

32:07

Episode #132. The focus of this episode is wellness for marketers, and the importance of prioritising your wellbeing not only for your health but to also ensure you have the energy to thrive in our fast-paced and challenging – yet rewarding - profession. Abby’s guest to discuss wellness is EY’s Chief Marketing Officer, Rebecca Hirst. Rebecca is an …

1
In My Humble Opinion....nobody ever got fired for buying the safest brands. 40:37

3M ago40:37

40:37

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and o…

1
A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group. 44:14

3M ago44:14

44:14

Continuing with our Sustainable Leadership mini-series, in this second episode we’re joined by the brilliant Jon Miller, author and Partner at Brunswick Group, leading their Sustainable Business Practice. We wanted to catch up with Jon to talk about a subject which led him to co-author the book, The Activist Leader. Join us as we dive into the acti…

1
The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman 34:00

3M ago34:00

34:00

Episode #131. Today’s episode is a personal understanding topic on finding your ideal role; looking beyond the job title for a role that plays to your strengths and values and is fulfilling for you. Joining Abby to discuss ideal roles and shining a light on hiring practices in the marketing is profession is Lauren Spearman. Lauren is a seasoned mar…

1
Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares 35:18

3M ago35:18

35:18

This episode, the fifth in our series on entrepreneurial thinking, and how it can benefit a brand of any size, is about ‘no preconceptions’ or in the words of our guest, Nick Saltarelli- founder of hit Canadian chocolate brand Mid-Day Squares, ‘No one in history has ever done anything great by following how it’s always been done’ It’s a fascinating…

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1
The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space 40:30

1
The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson 36:26

1
Unofficial Partner - Sport, Brand and the Rise of the kit launch 1:03:09

1
Think Equal - Leanne Foy meets Lisa Welsh 36:50

1
The 9 Principles of Effective Climate Communication’ (and more…) with Dr Graeme Heyes and Laurence Adams, Litmus Sustainability 51:43

1
The Whole Marketer Ep138 - Creativity with guest Kevin Chesters: How Can Marketers Unlock Their Creative Potential? 50:17

1
Live from The Marketing Society Changemakers Impact Conference in Dubai 2024 15:10

1
‘Marketing for Social Change’ - How to develop a more flourishing society and more sustainable future with Kian Bhaktiari, Founder, The People 38:39

1
Unofficial Partner - The Buy Side - Unilever 41:06

1
The Whole Marketer Ep137 - Marketing Roles with guest Margaret Jobling: The evolving skills today’s marketers need to thrive in an AI world 38:46

1
Episode 7: The power of entrepreneurial thinking for brands: Typhoo Tea 26:35

1
Food Security - Education and Awareness and Where Marketing Fits In, with Ali Cox, Founder and CEO, Noble West 42:21

1
Episode 6: The power of entrepreneurial thinking for brands: Bold Bean 23:08

1
The Whole Marketer Ep136 - Working parents with guest Rachel Morris: A coaching expert’s advice on balancing work and family life 39:19

1
Episode 91: Leadership can happen anywhere… with Professor Chris Marquis, Author of ‘Better Business: How the B-Corp Movement is Remaking Capitalism’ 42:49

1
The Whole Marketer Ep135 - Effective copywriting with guest Dave Harland: How to write better, brilliant copy 44:14

1
The Whole Marketer Ep134 - Agency partnerships with guest Richard Robinson 48:44

1
Episode 90: Leadership - The Power of Mobilising your Employees and Key Stakeholders to drive Impact and Progress, with Kevin Dunckley, CSO, HH Global 36:09

1
The Whole Marketer Ep133 - Strategy with guest Alice Benham 38:44

1
Think Equal - Leanne Foy meets Khalid Ismail 40:54

1
The Whole Marketer Ep132 - Wellness with guest Rebecca Hirst 32:07

1
In My Humble Opinion....nobody ever got fired for buying the safest brands. 40:37

1
A new mindset for doing business - which Activist Leader are you?’ with Jon Miller, Author and Partner, Brunswick Group. 44:14

1
The Whole Marketer Ep131 - Ideal Role with guest Lauren Spearman 34:00

1
Episode 5: The power of entrepreneurial thinking for brands: Mid-Day Squares 35:18

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