For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR exper ...
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The Standout Women Show: Personal Branding, PR & LinkedIn™ Visibility for Women In Business
Michelle B. Griffin
𝗧𝗵𝗲 𝗦𝘁𝗮𝗻𝗱𝗼𝘂𝘁 𝗪𝗼𝗺𝗲𝗻 𝗦𝗵𝗼𝘄 is the podcast for impact-driven female experts, leaders, and entrepreneurs ready to build visibility, personal brands and thought leadership for next-level opportunities and growth. Join your host, Michelle B Griffin, a personal branding, PR, and LinkedIn visibility speaker, author, and founder of Standout Women Media, who teaches professionals and audiences to define their unique brilliance and stand out as impactful authorities in their field. VISIBILITY IS YOUR SU ...
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5 Ways to Increase Revenue This Holiday Season with Tracy Matthews
26:28
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26:28
Send us a text to get more PR resources for your product biz! The holidays are a great time to make extra sales and you'll hear 5 PROVEN ways you can increase revenue without ads or social media with simple actionable steps you can take today! Here’s What We Cover In the Episode and More: Definition and importance of AOV (Average Order Value) in in…
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Forget Your Niche: How to Find and "Own Your Expertise" to Stand Out In Your Industry
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Do you struggle with the pressure to niche down, feeling like you’re supposed to be an expert in just one area? You’re not alone. Many high-level professionals wrestle with "expert syndrome," doubting their expertise and sticking to what feels safe. Join Standout Women founder and host Michelle B Griffin and guest Humaira Akhter for a real-talk dis…
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Don't Make These Three Mistakes If You Want PR for Your Business
9:53
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9:53
Send us a text to get more PR resources for your product biz! From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business! Here’s What We Cover In the Episode and More: Sharing your story with the press positions you as an i…
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How to Get Your Products into Top Wholesalers Like Faire w/ Moni Ainslie
28:28
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28:28
Send us a text to get more PR resources for your product biz! Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and use seasonal trends to drive sales. If you’re a small business aiming to grow in wholesale, this episode is packed with strategies you wo…
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What a Shopping Editor Looks For in Products to Feature with Neha Tandon
33:18
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33:18
Send us a text to get more PR resources for your product biz! Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tier media so you can get in front of more customers this holiday season and get more sales. Here’s What We Cover In the Episode and More: Ef…
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2 Things You Must Have in Order to Get PR
11:12
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11:12
Send us a text to get more PR resources for your product biz! From helping thousands of small businesses owners and entrepreneurs cold pitch and land top tier media features without paying for agencies or an ad, I'm sharing my proven ingredients every pitch NEEDS TO HAVE for a media outlet, journalist, editor, podcast host to say YES to featuring y…
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How to Get Into Holiday Gift Guides and Product Roundups with Shopping Expert Trae Bodge
38:02
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38:02
Send us a text to get more PR resources for your product biz! Want to know how gift guide and product round ups are made? Today I'm speaking with shopping expert and budget gift guide writer Trae Bodge who shares ALL the details, ins and outs of gift guide and product round ups and the who, what, when, where, of getting featured! Here’s What We Cov…
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The WORST Podcast Pitches I Ever Received As A Podcast Host
37:22
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37:22
Send us a text to get more PR resources for your product biz! Want to know the worst pitches I get as a top 1% podcast host of people wanting to come onto my show? I am reading ACTUAL, REAL pitches I get everyday to help you avoid the common mistakes when pitching podcasts! If you want to get onto more podcasts, join our PR program for a proven, wi…
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How To Get Into ANY Shopping, Product, Gift Guides w/ Emily Cieslak
34:15
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34:15
Send us a text to get more PR resources for your product biz! Ever wanted to get your product into a magazine like Marie Claire, People, or on shopping guides so you get more sales and brand authority? This episode is a MUST listen for anyone wanting to get their products into their dream outlets organically, without pay to play or having to know t…
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How To Take a Sabbatical and Not Feel Guilty About It w/ Jereshia Hawk
31:56
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31:56
Send us a text to get more PR resources for your product biz! If you want a refreshing conversation about re-defining success and giving yourself permission to take a break, this episode is for you. We are constantly told in the entrepreneur world to grow at all costs, which can lead to unhealthy and unrealistic expectations of what success looks l…
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How to Be Confident On Camera and Nail Your Presentation: A Former TV Anchor Spills Industry Secrets + Free Course for You
28:38
28:38
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28:38
There's no escaping this truth: People assume you're a leader when you're a strong communicator, speak well, and present well. And they're much likelier to listen to you and buy into your ideas when you're confident and compelling. That's why honing your skills is critical to being confident on video — whether it's a presentation on Zoom, speaking …
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Why It's Never Too Late To Pitch Gift Guides w/ Shopping Editor Victoria Giardina
39:58
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39:58
Send us a text to get more PR resources for your product biz! If you make a product that needs to get into the hands of more people, getting featured in a gift guide, product round up, or shopping "best of" lists can be a game changer for your business by skyrocketing you sales, SEO, and authority. Just one feature in Oprah's favorite things or NYT…
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How Product Owners Can Get Featured Year Round With Kim Behzadi
21:54
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21:54
Send us a text to get more PR resources for your product biz! From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, this episode with our PR member and product owner Kim who is a first time founder will give you the strategies and confidence to fi…
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How to Find Clarity and "Own Your Lane" of Opportunity, Impact and Profit: Standout Women Spotlight Tanya Windman
18:38
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18:38
Welcome to another episode of the Standout Women Series, where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership. Today, I'm highlighting one of my clients, Tanya Windman, who shares her journey of leaving corporate to launch her new consultancy, Windy & Co. Like Tanya…
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Why I Hate Bro Marketing and Hustle Culture
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13:33
Send us a text to get more PR resources for your product biz! As a child of immigrants who was taught to work hard and value money over everything else, I've spent a lifetime unlearning the narratives that lead me to live by other people's definition of success, and measuring my worth through external measures. From burnout to my healing journey wi…
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How to get into a gift guide even if you don't have a big following w/ Margaux Lushing (re-air)
40:19
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40:19
Send us a text to get more PR resources for your product biz! It's NEVER too late to pitch for gift guides, even a few days before Christmas there are online articles about last minute gifts, so do not let this stop you from pitching your products year round! Tune in as I interview Forbes writer of gift guides and products, Margaux Lushing, as she …
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Introverts Unite: How to Love Networking and Marketing Yourself with Brenda Meller
27:40
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27:40
Don't let being an "introvert" keep you from getting visible and marketing your business. News flash: it's a self-limiting belief that's stopping you from greater opportunities. The good news is that many standout women experts and entrepreneurs are highly successful, and this doesn't stop them, including Brenda Meller, founder of Meller Marketing.…
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How to be authentic as f*ck in your marketing w/Sun Yi
34:58
34:58
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34:58
Send us a text to get more PR resources for your product biz! How do you actually grow an organic audience to over 150k with no ads? By being authentic in your marketing and not doing what everyone else's is "telling you to do!" My friend, storyteller, and marketing expert Sun Yi Shares all of his lessons growing his audience from zero to hundreds …
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5 Mistakes to Avoid When Pitching Journalists for PR
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17:20
Send us a text to get more PR resources for your product biz! From cold pitching thousands of times with zero PR connections, or knowing the journalist beforehand, yet getting a combined 1 Billion organic views on hundreds of top media outlets for small businesses, I am sharing my 5 top lessons and what NOT TO DO, so you can get featured for free a…
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How to Define Your Niche for Your Personal Brand and Uniquely Stand Out With Natalie Hales
26:44
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26:44
Is it hard to communicate what you do so the right people notice? Are you tired of missing out on opportunities and clients that you deserve? Join Standout Women Show Host Michelle B Griffin and guest Natalie Hales, a brand strategist for financial advisors, for this deep dive on niche positioning your personal brand to stand out in a crowded field…
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Sell More Products Using Video with XayLi Barclay
30:25
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30:25
Send us a text to get more PR resources for your product biz! Got a product or store and can't figure out what to post or how to get it in front of more customers? Or, maybe you are camera shy and a "behind the scenes" founder, who does NOT want to come off as "self-promoting"? Well, this episode is for you, because your business DEPENDS ON YOU to …
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Why Your Sales Page Isn't Selling with Marisa Corcoran
37:10
37:10
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37:10
Send us a text to get more PR resources for your product biz! WORDS and writing--the basics of communication especially for online businesses, are critical for sales and getting new leads. That's why today I invited my friend and copywriting expert Marisa Corcoran to talk about how to fix your sales page if it's not converting to as many sales as y…
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How to Premium Position Yourself for Next-Level Visibility Opportunities: Standout Women Spotlight Shari Biery
19:58
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19:58
Welcome to another episode of the Standout Women Series, where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands, and thought leadership. Today, I'm highlighting one of my clients, Shari Biery, who shares her journey to uplevel herself and her business by getting more premium positioned to s…
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5 Things I Learned from PR Pitching to 1000 Journalists
20:37
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20:37
Send us a text to get more PR resources for your product biz! From cold pitching thousands of times to journalists, editors, and media outlets without any prior connections or PR experience when I started, I am sharing the TOP lessons learned that helped me get 1 billion organic PR views for small businesses who went from invisible to becoming an i…
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Get More Sales Using Quizzes as Lead Magnet with Linda Sidhu
26:22
26:22
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26:22
Send us a text to get more PR resources for your product biz! Quizzes--we all love taking them so no wonder they are GREAT for growing your email list and getting your audience engaged! Since human psychology tells us that customers LOVE learning about themselves, quizzes are one of the best ways to get more sales and build your email list using it…
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How to Guest On LinkedIn Live Stream Shows and Skyrocket Your Visibility: A Step-by-Step Guide With Gillian Whitney
29:22
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29:22
Guesting on LinkedIn livestream shows is one of the fastest ways to skyrocket your visibility and authority on the business platform of a billion professionals. It's an untapped publicity channel with numerous benefits and opportunities that can boost your brand and business. This week's episode will walk you through the do's and don'ts and fast tr…
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How to solve a PR crisis w/Oliver Aust
30:03
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30:03
Send us a text to get more PR resources for your product biz! What do you do when you are in a PR crisis that puts your company or business reputation at risk? This episode with communications expert Oliver Aust reveals the best ways to deal with challenges that poses a threat to your reputation that can arise from media backlash, product defects, …
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10 ways to get featured in the media for free
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19:04
Send us a text to get more PR resources for your product biz! From helping thousands of small businesses get featured in their dream magazine outlets, TV, podcasts, gift guides more, I am sharing the top 10 angles ANYONE can pitch to the media, for free, zero PR connections required! If you want to get featured so you can get more sales, visibility…
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How to Launch a Niche Podcast for Your Personal Brand: A Checklist to Get Started With Traci DeForge
16:39
16:39
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16:39
Are you considering launching a podcast to boost your visibility, brand, and thought leadership? What high-level considerations, trends, and updates are needed before you launch? Join Standout Women founder and host Michelle B Griffin and podcast expert Traci DeForge, founder of Produce. Your Podcast, as we discuss what's needed to launch your show…
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PR tips from a food/travel journalist w/Kristie Hang
25:16
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25:16
Send us a text to get more PR resources for your product biz! Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured a…
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3 Types of Money-Making Emails to Send with Eman Ismail
29:30
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29:30
Send us a text to get more PR resources for your product biz! You know that your email list is a HUGE asset for your business, and that every successful business has an engaged email list, right? Then you must listen to this week's episode, where copywriting pro Eman Ismail shares ALL her tips on HOW to make money by emailing your list, even if you…
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Get more sales using REELS w/ Keenya Kelly
30:53
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30:53
Send us a text to get more PR resources for your product biz! Working smarter, not harder, is the #1 key to your business growth. That's why I never recommend spending all your time on social media, unless you have a proven strategy that works. That's why this episode is a MUST LISTEN for anyone wanting to make more sales this week using short form…
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How to Charge Your Worth, Quit Underselling Yourself and Make More Money As a Women Expert Entrepreneur with Chella Diaz
34:09
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34:09
Here's a hard truth: Women Entrepreneurs >>> You are underpaid... it’s time to charge your value. Those are the exact words from this week's Standout Women Show guest, Chella Diaz, who's on the same mission: to help women entrepreneurs become visible, get highly paid, and create the businesses and lives they desire and deserve. Learn the 3 Steps to…
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10 Best Ways to Get Into Product Gift Guides for Free (Part 2)
14:26
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14:26
Send us a text to get more PR resources for your product biz! From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is the BEST…
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10 best ways to get your products featured in the media (part 1)
13:57
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13:57
Send us a text to get more PR resources for your product biz! From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing the 10 best ways to get your product in your dream magazine in front of thousands of eager customers! This is part 1 o…
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How this Female Founder Is Building Her Personal Brand Growing Two Successful New Businesses - Standout Women Spotlight: Brittany Perez
24:57
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24:57
Welcome to another episode of the Standout Women Series, where we spotlight female experts, founders, and entrepreneurs who are building their visibility, personal brands and thought leadership. Today, I'm highlighting one of my clients, Brittany Perez, a nurse practitioner with a doctorate in clinical nursing, who shares her journey of launching t…
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How to get into a product gift guide FAQs
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17:08
Send us a text to get more PR resources for your product biz! From helping thousands of product businesses get featured in the hottest gift guides and magazines such as Oprah's favorite things, BuzzFeed, Elle and more, I am sharing ALL the most commonly asked questions around this topic and my answers. If you want to get featured in a BEST product …
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Style + Beauty Industry Insights w/Journalist Jennifer Chan
51:15
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51:15
Send us a text to get more PR resources for your product biz! Ever wondered how brands get on national TV and top outlets? This episode is a must listen if you have an indie brand that you believe people will LOVE! Hear directly from Style + Beauty on air host and journalist Jennifer Chan who covers these products! This is a must listen for any pro…
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Finding The Brand Inside of You (for Fast Results): Standout Women Spotlight: Leigh Maneri
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33:13
It's another Standout Women Series spotlighting female experts and entrepreneurs building their visibility, personal brands, and thought leadership. This week's episode features a recent client, Leigh Maneri, The Holistic Brand Strategist, who shares her journey on finding the brand inside you, digging deep, connecting all the dots with all that ma…
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How to TRIPLE your sales using Etsy w/Monica Little
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31:07
Send us a text to get more PR resources for your product biz! If you make a physical or digital product, ETSY is a great way to make MORE SALES. We'll show you everything you need to know right now to triple your sales, get seen on the first page of Etsy, and beat out the competition without paying for sponsored ads. Join us as Monica Little, Etsy/…
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Popular Business Advice I Rejected (Part 2)
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14:40
Send us a text to get more PR resources for your product biz! From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, it's a lack of clarity on our own personal goals and defining success in a way that is …
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How to Confidently Pitch (and Get Accepted) On Podcasts: The Step-By-Step Process With Podcast Publicity Expert Alice Draper
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25:37
Ready for PR to raise your visibility and authority in your field? Podcasts are one of the best ways to get in front of other audiences to share your message and expertise. If you're new to podcast publicity, this episode will share the exact process for getting your pitches accepted. Podcast publicity expert Alice Draper, founder of Hustinling Wri…
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Popular Business Advice I Rejected (Part 1)
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15:06
Send us a text to get more PR resources for your product biz! From being in masterminds, attending events, and taking all the programs, I am sharing the top business advice that I actually decided to REJECT and share WHY. Our problem isn't a lack of information, its a lack of clarity on our own personal goals and defining success in a way that is t…
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Afraid to hire for your business? Hear THIS
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35:38
Send us a text to get more PR resources for your product biz! To really make your business stand out in the marketplace, you gotta get how much your own effort matters and be all about learning and growing non-stop. So always be on the lookout for opportunities that will help you grow personally and professionally and think: “is my business competi…
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How To Land Media & Speaking Opportunities Fast: The Power of a Clear Brand Message: Standout Women Spotlight: Sarah Anto
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It's another Standout Women Series spotlighting female experts and entrepreneurs building their personal brands and thought leadership. This week's episode features Sarah Anto, MBA, CPA, a consultant who empowers female founders preparing to launch their startups. Ready to launch her consultancy, Sarah had all the expertise but lacked a clear, conf…
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3 GOLDEN RULES for creating content
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10:58
Send us a text to get more PR resources for your product biz! From being in masterminds with entrepreneurs with large followings and platforms, here are the 3 golden rules I learned about creating content smarter in less time. If you are tired of creating content and spending hours on social media, this episode is a must listen to shave hours off y…
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How to Get 1 New Customer a Day in the DMs w/ Sophia Parra
39:31
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39:31
Send us a text to get more PR resources for your product biz! Ever wondered how to use social media and the DMs to ACTUALLY make sales without chasing customers or doing hard selling? This episode is a MUST listen if you want a proven way to make more sales daily by using simple and actionable strategies proven to get your audience wanting to buy f…
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How to Find Clarity and Become a Category of One for Your Expert Business with Julie Ciardi
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30:45
As a woman in business, we all have moments when we are confused about the next big thing and seek professional clarity to get to the next level for more visibility, authority, and industry opportunities. But how and where do you REALLY find it? This week's guest, The Clarity Catalyst Julie Ciardi, shares her clarity vs. confusion reframe and how i…
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How to Get Your Next Event Sponsored Without a Big Following
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34:06
Send us a text to get more PR resources for your product biz! Ever wanted to host an event but had no budget? Do you ever wonder how to secure corporate sponsors who can fund and support your event? If you are thinking of securing brand sponsorships, event sponsors, or sponsors of any kind to help you make your event a success, this episode is for …
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How to build a 7-figure business WITHOUT ads and social media w/ Karin Carr
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39:05
Send us a text to get more PR resources for your product biz! But what if I told you there's a way to grow your business to 7 figures without ads or social media? In this episode, we share the secrets using organic SEO and YouTube to build a 7 figure business, without relying on traditional advertising methods such as social media and paid ads. My …
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