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In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design indus ...
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Interior Design Business

Terri Taylor

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Are you an interior design professional who wants to create time-accurate, money-generous, and fee-based job offers that clients jump to say "yes" to? Terri Taylor, President and Creative Director of the Interior Design Business Academy and the host of the Interior Design Business Podcast, is here to help interior design professionals who want to create lifestyle design businesses that pay them what they are worth. Each week, Terri is bringing her clear, proven, and repeatable step-by-step " ...
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The Interior Design Business CEO podcast helps designers stop feeling stressed, anxious, and overwhelmed and empowers them with the tools and strategies they need to start feeling calm, confident, and in control of their business. Join Certified Life and Business Coach, and award-winning Interior Designer, Desi Creswell, as she pairs mindset with effective tips, tools, and processes to help you stop feeling pulled in a million different directions, and start building a profitable, fulfilling ...
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As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship. This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with ne ...
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Welcome to the Beyond Interior Design Podcast, where we dive deep into the business reality of running a successful design studio. Join Marc Müskens and his guests - from emerging talents to industry icons - as they share unfiltered insights about the business of design. Each episode reveals the strategic decisions, client relationships, and business approaches that drive real success in the design world. Whether you're scaling your studio or redefining your market position, you'll hear hone ...
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Welcome to The Business of Beautiful Spaces, the podcast where interior design matters! As Interior Designers, we understand the power of creating beautiful and functional spaces that not only look good, but also enhance our daily lives. Join us on this journey as we explore the ins and outs of the interior design industry and dive into the business side of things. From one interior designer to another, we'll share our experiences, insights, and lessons learned as we strive to create spaces ...
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Darla sits down with Sarah Bronstein to explore the fascinating world of tiny homes, discussing personal experiences, real estate insights, and the unique challenges of designing for small spaces. They delve into the appeal of tiny living, the potential for investment in tiny house communities, and the differences between commercial and residential…
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I'm diving into how to recognize when you're caught in a negative thought spiral and practical strategies to break free from it. By learning to manage your mind in these moments, you can cultivate a greater sense of calm, confidence, and focus in your work and life. I share five powerful techniques to stop negative thought spirals in their tracks. …
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In this episode of the Art & Business of Interior Design, learn to navigate an often difficult conversation , the art of negotiating higher design fees. Our hosts discuss the article, Negotiating Higher Interior Design Fees with Confidence, by author Laurie Laizure. Ryan Shapiro Interiors Photographer Ryan Shapiro Photography https://www.ryanshapir…
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Today With Amhad Freeman: Today on A Well-Designed Business, I’m sitting down with Amhad Freeman, an incredibly talented interior designer who has built a thriving business by focusing on a very specific niche—designing for high-level single men and developers. Now, if you’re wondering how niching down that specifically can lead to success, trust m…
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In this episode of Let’s Talk About Goals, Your Why, and Building Your Legacy, we dive deep into the power of core values and Big Hairy Audacious Goals (BHAGs). Discover how clarifying your principles and aiming high can keep you aligned, guide your decisions, and ignite a sense of purpose in both your business and personal life. From overcoming ps…
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Are your remodeling projects costing you more than they should? In this episode of Interior Design Business, we uncover the five biggest mistakes designers make during remodels—and how to avoid them. Learn how to take charge of your projects, prevent costly budget overruns, and ensure you're getting paid what you're worth. From setting clear agreem…
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Send us a text Tired of hiding your talent in the digital jungle? 🌿 In this refreshing episode of the Beyond Interior Design Podcast, we're diving deep with SEO expert Daniela Furtado into the world of online visibility! Because let's be honest - what's the point of creating stunning designs if no one can find them? 🔍 🔥 What's inside this episode? …
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Shaun and Rebecca are kicking off 2025 by setting new goals for their businesses and getting clear on what’s out this year. From refining client processes to rethinking professional development, they’re sharing six major focus areas that will help shape a more intentional and productive year. Tune in for a candid discussion on what’s working, what’…
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Send Katie a Text Message!! In this solo episode, we're honing in on what it takes to build a business legacy. That may sound like nailing jello to a wall, but there are specific, actionable steps you can take to make this happen! This isn’t just about scaling your firm or making a name for yourself. This is about creating something that lasts well…
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Today With Greg Wyers and Jennifer Points Welcome to a Well-Designed Business. For today’s sponsored episode, I am excited to welcome Greg Wyers and Jennifer Points, president and marketing specialist at Design Trade Service. Design Trade Services is an exclusive online marketplace for designers created to streamline the sourcing process and let yo…
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Melanie Zaelich shares her journey starting from a career in advertising to becoming a successful interior designer. She discusses her business model focused on consultations, the importance of work-life balance, and how she caters to her target demographic. Melanie emphasizes the simplicity of her consultation services and the personal motivation …
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I share a powerful process for systematically assessing new opportunities and invitations. By asking yourself a series of key questions, you can gain clarity on whether saying yes or no is the right decision for you and your business. Whether you're considering a new design project, partnership, conference, or even your own ideas, this episode will…
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Today With Rachel Usher: Hi, welcome to A Well-Designed Business! In this episode, I sit down with an inspiring designer, entrepreneur, and community builder to talk about resilience—both in life and business: Rachel Usher. We dive into the challenges of running a design firm, navigating industry roadblocks, and the power of creating a supportive n…
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In this episode, we dive into why honing in on a specific niche can be the game-changer that helps interior designers stand out in a crowded marketplace. Rather than stretching yourself thin trying to appeal to everyone, we explore how narrowing your focus allows you to sharpen your expertise, streamline your marketing, and attract clients who trul…
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Are your remodeling projects feeling more chaotic than rewarding? In this episode of Interior Design Business, we’re tackling the crucial topic of boundaries and how they can transform your design projects into profitable, stress-free ventures. Learn how to create clear agreements, set expectations, and protect your time while delivering exceptiona…
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Today With LuAnn Nigara: As an interior designer, at some point, someone—whether it’s a potential client, a trade partner, or even a stranger at a party—is going to question the value of what you do. They’ll say, “With the internet and so many resources, why does anyone need a designer?” And when that moment comes, are you ready to answer with conf…
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Julianne Hendrickson returns to discuss her significant growth in the interior design industry and the launch of her mentoring group for aspiring designers. She shares insights on the importance of collaboration, community building, and the value of mentorship in fostering professional development. Julianne also outlines her future goals for expand…
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In this episode, I dive deep into the concept of risk tolerance and how it impacts your ability to achieve your biggest goals as an interior design business owner. I explore what risk tolerance really means, how to assess where you currently fall on the spectrum, and most importantly - how to expand your capacity to embrace discomfort and uncertain…
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Today With LuAnn Nigara: Your business is more than just a source of income—it’s your story, your impact, your legacy. In this episode of A Well-Designed Business, I’m helping you design a business that leaves a lasting impression. Together, we’ll explore: What legacy truly means and why it matters. How to align your mission, core values, and daily…
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Today’s guest is Crispin Butterfield—an interior designer who has been running her own thriving design business for over two decades. We’re going to dive into the ins and outs of building a successful firm: how she started from scratch, the moment she decided to grow her team, and the challenges she faced along the way. Now, with a wealth of experi…
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Have you ever wondered how to make remodeling projects not only fun but also highly profitable? In this episode of Interior Design Business, I’m sharing my hard-earned insights into how designers can lead remodeling jobs, avoid common pitfalls, and maximize their earnings. From creating clear contracts and setting boundaries to confidently owning y…
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Today With Ashley La Fond: Are you delivering beautiful spaces that truly work for your clients’ lifestyles? In this episode of A Well-Designed Business, I’m joined by Ashley La Fond, founder of Of Space & Mind, to explore how professional organizers can revolutionize your design process. We dive into the ways Ashley collaborates with designers—lik…
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Darla and Danielle Hayden dive into one of the most important (and tricky) parts of running a business: paying yourself. They discuss the challenges business owners face when it comes to managing money, shifting their mindset around finances, and figuring out how to move money from the business to their personal accounts. They also break down IRS r…
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In this episode, I share my personal experience of setting and achieving a challenging goal last year - doing a headstand in yoga. Through this lens, I explore the importance of giving yourself enough chances to succeed and staying committed to your goals, even when progress feels slow or difficult. Discover how to approach your interior design bus…
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Today With Naïka André: Today on A Well-Designed Business, I'm talking about show houses with designer Naika Andre, who just completed her first one at the Kingston Design Show House. For years at WindowWorks, I've seen what makes show houses succeed or struggle, and that's why I love Naika's transparency about the entire process. She shares everyt…
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Cathleen Barnes is a web strategist and designer with over a decade of experience in the corporate digital e-commerce world. Specializing in working with interior designers, she creates websites that go beyond stunning visuals to become true business tools.What sets Cathleen apart is her data-driven approach. By leveraging inspector tools and strat…
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Do you dread talking about money with your clients? In this episode of Interior Design Business, I’m diving into the challenges designers face when they avoid money conversations—and how it can hurt your business, projects, and client relationships. I’ll share why skipping the budget talk early on leads to mismatched expectations, wasted time, and …
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Meredith Huck, founder and principal designer of House of Huck, joins Shaun and Rebecca to share her journey from corporate sales to running her boutique interior design firm in coastal Connecticut. Meredith discusses her time-saving processes, the value of clear boundaries, and the creative inspiration behind her rapid success. Discover how her co…
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Today With Hannah Bowyer: Hi, welcome to A Well-Designed Business! In this episode, I’m excited to dive into the world of virtual assistance and automation in interior design with the amazing Hannah Bowyer. We’re exploring how these powerful tools can help designers maximize their efficiency and elevate their client experience. I’ll share insights …
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Send Katie a Text Message!! Unless you’re a drafter, most of us in the interior design world loathe technology. But it’s a necessary part of the job when it comes to running a business. So… how can tech support the design process and in scaling a business? My tech go-to, Danny Marsh, joins us for this episode! Danny shares technology challenges uni…
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Calling all Wingnuts! To kick off the new year, we’re revisiting key episodes that will help you get your business organized and ready for a strong start to 2025. Tune in for expert tips on building a solid foundation, streamlining your systems, and other ways to set yourself up for success in the new year. Do your goals for your design business fe…
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Have you ever wondered what it takes to build a successful interior design business through meaningful relationships? In this episode, I sit down with Kasey Johnson and Regan Nix, the co-founders of Blue Pencil Collective, a full-service design and architecture firm, to explore this very topic. Kasey and Regan also share their experience bringing o…
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Today With Jessamy Tsoris: Hi, welcome to A Well-Designed Business! Today I'm thrilled to share my heartfelt conversation with Jessamy Tsoris, an inspiring interior designer who transformed her career after facing unexpected challenges in the graphic design world. Jessamy opens up about her journey from sitting at a desk for hours to discovering he…
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In this episode, we dive into the essential process of determining your hourly rate as an interior designer. Whether you charge by the hour, use flat fees, or quote per project, understanding your hourly rate is crucial for accurate pricing and profitability. We cover everything you need to consider, from your geographic area, ideal client, and lev…
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Have you ever dreamed of seeing your work featured in a national design magazine? In this episode of Interior Design Business, I sit down with Erin Shakoor of Shakoor Interiors to discuss her incredible journey to being featured in the summer 2024 issue of House Beautiful. Erin shares the behind-the-scenes story of her three-year renovation project…
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Today With LuAnn Nigara: Hi, welcome to A Well-Designed Business! This week, my wonderful friend, productivity coach, and the host of the Small Business Straight Talk podcast, Amber De La Garza, will kick things off with a heartfelt introduction. In this episode, I will guide you through one of our most popular discussions from 2022: focusing on go…
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Calling all Wingnuts! To kick off the new year, we’re revisiting key episodes that will help you get your business organized and ready for a strong start to 2025. Tune in for expert tips on building a solid foundation, streamlining your systems, and other ways to set yourself up for success in the new year. If you’re a small business owner offering…
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I'm sharing the three most impactful things you can focus on in quarter one to gain traction and build momentum in your business. By constraining your focus and committing to targeted strategies, you'll be able to make meaningful progress towards what you truly desire, whether that's bringing in your best-fit clients, increasing your profitability,…
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Today With LuAnn Nigara: Today on A Well-Designed Business, we’re tackling a scenario every designer knows all too well: when a client’s expectations go completely off the rails. What do you do when the budget doesn’t match the vision, the scope keeps growing, and they want you to manage tasks that were never part of the plan? Whether you’re trying…
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As interior designers, we know how critical communication is when working with clients. From the very first meeting to the final reveal, clear and empathetic communication can make or break a project. And let’s be honest, we’ve all had those stressful moments—when things don’t go according to plan, or clients are uncertain or overwhelmed. Well, tod…
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In this episode of the Art & Business of Interior Design, hosts Ryan and Shoshanna Shapiro dive into the transformative power of interior styling for photography. Whether you’re an interior designer prepping for a portfolio shoot, a photographer capturing a client’s vision, or a homeowner showcasing your space, this episode is packed with expert ti…
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Are you ready to start your design business but unsure where to begin? In this episode of Interior Design Business, I’m sharing the ultimate guide to building a successful design business from the ground up. I’ll walk you through the essential steps—from setting up your legal framework and building your team to creating vendor relationships and cra…
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Shaun and Rebecca dive into a mixed bag of topics this week, sharing personal updates, industry insights, and reflections as they kick off a new year. From refining boundaries to tackling social media fatigue, this candid conversation is full of relatable moments and tips for navigating the ever-evolving design industry. In this episode, we discuss…
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Today With Amy Posner: Welcome to a Well-Designed Business. Are you the expert in your business? The one driving conversations? Solving problems? Showing your clients how valuable you are, setting expectations, and running the ship? Or are you an order-taker, following along, being passive, and serving as a yes-man for your clients? Today, I’m join…
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Send Katie a Text Message!! The mental gymnastics it takes to start a business is just… different from the mindset shifts it takes to scale a business to 6-figures and beyond. (Mindset plays a huge role in both personal and professional growth!) I’m thrilled to have Laura Thornton back on the podcast for this conversation. We’re discussing the mind…
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Calling all Wingnuts! This holiday season, we’re revisiting key episodes that will help you get your business organized and ready for a strong start to 2025. Tune in for expert tips on building a solid foundation, streamlining your systems, and other ways to set yourself up for success in the new year. *** In this episode, Darla is joined by Katie …
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Do you struggle with follow-through and honoring commitments to yourself in your interior design business? You're not alone. Self-accountability is an essential skill that many business owners grapple with, especially as their companies grow and evolve. Tune in to discover practical tips for strengthening your self-accountability muscles. I share t…
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Send us a text We’ve got a special guest in this episode of The Beyond Interior Design Podcast—Roelfien Vos, one of the Netherlands’ top interior designers! 🇳🇱 With her unique blend of creativity and business savvy, Roelfien has built a design studio that’s as inspiring as her projects. But how does she manage it all while staying passionate and en…
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Today With LuAnn Nigara: As we wrap up 2024, I’m taking a moment to reflect on the lessons, challenges, and wins from this past year—and looking ahead to 2025. In this episode, I share the stories and milestones that shaped my year, the powerful insights I’ve gained from incredible people, and a challenge for you as you step into the new year. Whet…
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In this reflection episode, Laura Thornton looks back on the highlights and lessons learned in 2024, including the success of aging-in-place bathroom projects and the challenges faced in the design business. She discusses the importance of visibility, experimenting with Instagram reels and interactive content to connect with clients and fellow desi…
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