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Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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eCommerce Personalization: How Prehook x Omnisend’s Integration Can Drive Revenue & Loyalty

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Manage episode 299801915 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

HIGHLIGHTS:

1:29 - Why segmentation is the key to a powerful email strategy

7:16 - On zero-party data vs. first-party data--and why you want both!

10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation

17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience.

22:02 - How to effectively use automations of campaigns to drive email revenue

23:37 - How Omnisend differentiates from Klaviyo

29:01 - iOS 15 and the impact on email marketing

Ready to put these personalization strategies into practice? Get started for free today!

Sign Up For Omnisend - Free 14 Day Trial

Prehook's Free 14 Day Trial

Case Study: To'ak Chocolate

  continue reading

95 episoade

Artwork
iconDistribuie
 
Manage episode 299801915 series 2969582
Content provided by Gen Furukawa and Jeremy Biron. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gen Furukawa and Jeremy Biron or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

HIGHLIGHTS:

1:29 - Why segmentation is the key to a powerful email strategy

7:16 - On zero-party data vs. first-party data--and why you want both!

10:54 - How Omnisend can drive better segmentation automatically with RFM segmentation

17:01 - To'ak Chocolate -- how they are using automations to personalize the chocolate-tasting experience.

22:02 - How to effectively use automations of campaigns to drive email revenue

23:37 - How Omnisend differentiates from Klaviyo

29:01 - iOS 15 and the impact on email marketing

Ready to put these personalization strategies into practice? Get started for free today!

Sign Up For Omnisend - Free 14 Day Trial

Prehook's Free 14 Day Trial

Case Study: To'ak Chocolate

  continue reading

95 episoade

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