The Pandemic Response: How a Veteran Health Communicator, Former Journalist Sees It

Public Health Speaks

#Non-Profit #Society #Business #Government #National Public Health Information Coalition (NPHIC

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

acum 4 ani 14:20

MP3•Pagina episodului

In this episode, we talk with Dan Rutz, a veteran public health communications professional and former CNN medical contributor. Dan gives his candid thoughts and perspectives on the impact of the global pandemic, the effectiveness of our nation's COVID-19 public health interventions, and the ways in which public health communicators and other professionals can prepare for future public health threats.

14 episoade

Public Health Speaks

The Pandemic Response: How a Veteran Health Communicator, Former Journalist Sees It

Public Health Speaks

published acum 4 ani

Distribuie

MP3•Pagina episodului

14 episoade

#Non-Profit #Society #Business #Government #National Public Health Information Coalition (NPHIC

Toate episoadele

Public Health Speaks

1
Responding to the COVID-19 Pandemic from a Local Public Health Perspective 11:16

acum 2 years11:16

11:16

Check out the new podcast episode featuring local NPHIC member, Meredith Li-Vollmer, Ph.D, a risk communication specialist for Public Health Seattle and King County, Washington. Dr. Vollmer provides insights on responding to the COVID-19 pandemic from a local public health perspective and how polling data from the Harvard Opinion public surveys, helped them develop their communication strategies and rebuild trust.…

Public Health Speaks

1
How Immunization Managers and Public Information Officers can Collaborate to Improve Immunization Policy Outcomes 10:00

acum 2 years10:00

10:00

Olivia Biggs, of the National Public Health Information Coalition, discusses how Immunization Managers and Public Information Officers can Collaborate to Improve Immunization Policy Outcomes, as the pandemic winds down. We’ll hear from Brent Ewig, Chief Policy and Government Relations Officer, who monitors the immunization policy landscape and develops resources to support the Association of Immunization Managers (AIM) members engaging in effective policy development.…

Public Health Speaks

1
The Changing Landscape of Public Health Communication: Moving Forward and Learning from the Pandemic. 14:43

acum 3 years14:43

14:43

Richard Quartarone, a health communicator in the Immunization Services Division at the CDC, joins the show to discuss the changing landscape of public health communication in the pandemic environment. He also addresses the role vaccine demand strategists play in helping to strengthen public health communications and build public trust in our nation’s immunization efforts.…

Public Health Speaks

1
Insights from a Public Health Communications Professional in America’s Heartland 11:49

acum 3 years11:49

11:49

Longtime NPHIC member Phil Rooney joins the show to discuss the unique communication challenges COVID-19 presents in the nation’s heartland. Rooney, a resource specialist with the Douglas County Health Department in Omaha, Nebraska, is also a former news journalist and was most recently awarded the Nebraska Public Relations Society of America’s Professional of the Year Award. Rooney reflects on his years of experience as a professional communicator and shares some important lessons learned in our nation’s pandemic response efforts.…

Public Health Speaks

1
The Evolving Pandemic – A National Perspective on the Effectiveness of Our Public Health Response 12:00

acum 3 years12:00

12:00

Joining me today is Dr. Marcus Plescia, Chief Medical Officer at the Association of State and Territorial Health Officials. Dr. Plescia provides medical leadership and expertise across the agency and helps coordinate ASTHO’s work with the Centers for Disease Control and Prevention and each of its other affiliated partners.…

Public Health Speaks

1
Public Health Communications Collaborative: Amplifying COVID-19 Public Health Messaging 14:17

acum 3 years14:17

14:17

In this episode, we sit down with an experienced communications strategist to discuss her role in leading an important initiative that brings together key partners in coordinating and amplifying public health messaging on COVID-19. Guest: Rhea Farberman Director of Strategic Communications and Policy Research Trust for America’s Health.…

Public Health Speaks

1
Designing Social Marketing Strategies to Increase Vaccine Uptake and Change Behaviors 16:18

acum 3 years16:18

16:18

In this episode, we talk with an architect and designer of public health and social change programs who blends empirical research and consumer experience to engage people’s imagination and passions in the design and implementation of marketing and communication programs that improve health.

Public Health Speaks

1
Journalists and PIOs Forge Important Alliance in Protecting the Public's Health 14:14

acum 4 years14:14

14:14

In this episode, we sit down with a public health communications professional to discuss how public information officers and journalists have forged important partnerships during the COVID-19 pandemic. We will examine their respective points of view in providing critical messaging during a crisis and learn how both sides rely on each other to overcome the unprecedented challenges this pandemic has presented.…

Public Health Speaks

1
Aligning Public Health Communications and Immunization Programs for Greater Success 13:47

acum 4 years13:47

13:47

In this episode we talk with Monife Stout, Director of the Territorial Immunization Program for the U.S. Virgin Islands Department of Health. We will discuss the important alliance between public health communicators and immunization professionals and ways we can work more effectively together.

Public Health Speaks

1
The Pandemic Response: How a Veteran Health Communicator, Former Journalist Sees It 14:20

acum 4 years14:20

14:20

Public Health Speaks

1
Tips to Help Public Health Professionals Cope with Stress, Fatigue, Burnout During a Pandemic Response 14:37

acum 4 years14:37

14:37

In this episode, we talk with licensed clinical psychologist Tammy McCoy–Arballo about the physical, emotional, and psychological toll this prolonged pandemic response has taken on public health professionals. Listen as she offers her thoughts on practical ways to achieve work- life balance and provides professional advice on ways to protect your physical, emotional and mental well-being.…

Public Health Speaks

1
Risk Communication in the Age of COVID-19: Part 2 12:38

acum 4 years12:38

12:38

In this second of a two-part episode, we peek into the trenches of the COVID-19 response with a communications professional who leads the state of Minnesota's public health messaging efforts. His unique insight into the challenges presented by this pandemic brings into clear focus what is needed to build resiliency in our public health messaging efforts and to ensure future crises and emergency risk communications success. Host: Robert L. Jennings Executive Direction National Public Health Information Coalition (NPHIC) Guest: Michael Schommer Communications Director Minnesota Department of Health…

Public Health Speaks

1
Risk Communication in the Age of COVID-19: Part 1 13:55

acum 4 years13:55

13:55

In this first of a two-part episode, we look at how well the nation's COVID-19 health messaging is being received by the public and delve into some of the barriers and opportunities to building and maintaining public trust. We also examine how well the Crises and Emergency Risk Communication principles have held up under the intense pressures of the COVID-19 response. Host: Robert L. Jennings Executive Direction National Public Health Information Coalition (NPHIC) Guest: Glen Nowak, Ph.D. Director Grady College Center for Health and Risk Communication Professor Advertising and Public Relations University of Georgia…

Public Health Speaks

1
The Challenge of COVID-19 Messaging in Communities of Color: Exploring Strategies for Success 24:49

acum 5 years24:49