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44 - Who Appoints You as the Authority?
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Being the authority in your field is about far more than just proclaiming yourself the authority. Because while nothing stops you from standing up and saying ‘Yep, I’m the authority, I know what I’m talking about, you need to come and see me’, that doesn’t have any effect until your client base believe you.
So what makes the difference between claiming to be the authority and actually being the authority? That’s the topic of this week’s episode.
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