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How to Achieve Quality & Consistency Over Time with Dan Petroski
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After a decade long career in advertising for Time Warner, Dan Petroski got a harvest internship in Italy, booked a flight and didn’t look back. For the next year, he would live as a local in his adopted home of Italy, working in vineyards. From that point onward, Dan knew that wine would take the center focus of not only his career, but his life.
Learn more about Dan here.
Coming to California with just over a year’s experience, Dan had a challenging time getting a job, until Andy Smith gave him an opportunity. Fast forward to today and Dan has had incredible success including being named “Winemaker of the Year” in 2017 by the SF Chronicle.
In this episode, Dan and I dig into his journey thus far in wine, we philosophize on the topics of loyalty and freedom as a winemaker, and then explore the terroir of Larkmead’s vineyards and the concept behind his white wine only label, Massican.
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