Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Brand Growth in the Digital Era With Kellanova’s Nicole Vinson
Manage episode 434329531 series 2835309
Content provided by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode.
Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinson
Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/
Follow Kellanova online at: http://kellanova.com
Follow Ajay Sharma on LinkedIn at: https://www.linkedin.com/in/ajay-sharma-26900360/
Nicole answers these questions:
- You have a career with ecommerce experience and even touched Xbox and CRM systems. Take us through the years and how you got to the leadership role you are in today? What advice would you give an entry level you?
- Retail media - 2020 bs 2024. What’s changed, how do you coach brands and sales teams on this?
- Capabilities - does digital content, images, videos all these mean anything anymore?
- You’ve been in ecommerce account development since day one Amazon. How has this evolved and how have you handled the evolution.
- What is digital transformation in a world where most are now Omnichannel trained? What are you advocating in the industry?
- AI - how are you approaching it?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
437 episoade
Distribuie
Manage episode 434329531 series 2835309
Content provided by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.
The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode.
Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinson
Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/
Follow Kellanova online at: http://kellanova.com
Follow Ajay Sharma on LinkedIn at: https://www.linkedin.com/in/ajay-sharma-26900360/
Nicole answers these questions:
- You have a career with ecommerce experience and even touched Xbox and CRM systems. Take us through the years and how you got to the leadership role you are in today? What advice would you give an entry level you?
- Retail media - 2020 bs 2024. What’s changed, how do you coach brands and sales teams on this?
- Capabilities - does digital content, images, videos all these mean anything anymore?
- You’ve been in ecommerce account development since day one Amazon. How has this evolved and how have you handled the evolution.
- What is digital transformation in a world where most are now Omnichannel trained? What are you advocating in the industry?
- AI - how are you approaching it?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj on PopStar Academy: https://www.netflix.com/us/title/81587828?s=i&trkid=258593161&vlang=en
Kavita's podcast: Spotify Apple
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
437 episoade
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Similar cu The CPG Guys
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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