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Ep. 170 - BEST BACK TO SCHOOL CAMPAIGN EVER? šš ===> GUEST: Lisa Hake, VP Mktg GREAT CLIPS (4400 locations!!) - How They Turned āGlow-Upā, āFireā, āLitā Into Epic Database Growth!
Manage episode 434525585 series 3503151
In this episode, host Jay Schwedelson interviews Lisa Hake, Vice President of Marketing and Communications at Great Clips, about their innovative back-to-school marketing campaign. This campaign creatively helped parents decode the latest Gen Z and Gen Alpha slang to ensure their kids walked away with the perfect haircut.
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Best Moments:
(02:04) Discussing the strategy behind Great Clipsā back-to-school campaign
(04:22) How the campaign tapped into cultural trends and insights about busy parents and school-aged children
(06:11) The collaboration with influencers and Joey Fatone to create content around Gen Z slang
(11:02) Giving away 24,000 free haircuts to launch the campaign and drive engagement
(12:09) Using a survey and coupon offer to grow the email database
(15:14) The types of content Great Clips shares with customers beyond just offers
(17:41) Exploring the balance between SMS and email marketing for customer engagement
(18:53) Emphasizing the importance of human-to-human marketing
(19:46) Lisa shares a Gen Z slang term she learned during the campaign
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Guest Bio
Lisa Hake is the Vice President of Marketing and Communications at Great Clips, the worldās largest salon brand with over 4,100 locations. With a rich background that includes roles at Pillsbury, 3M, and Best Buy, Lisa has been steering the marketing efforts at Great Clips for the past seven years, creating campaigns that resonate across generations.
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Donāt take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.
238 episoade
Ep. 170 - BEST BACK TO SCHOOL CAMPAIGN EVER? šš ===> GUEST: Lisa Hake, VP Mktg GREAT CLIPS (4400 locations!!) - How They Turned āGlow-Upā, āFireā, āLitā Into Epic Database Growth!
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Manage episode 434525585 series 3503151
In this episode, host Jay Schwedelson interviews Lisa Hake, Vice President of Marketing and Communications at Great Clips, about their innovative back-to-school marketing campaign. This campaign creatively helped parents decode the latest Gen Z and Gen Alpha slang to ensure their kids walked away with the perfect haircut.
=================================================================
Best Moments:
(02:04) Discussing the strategy behind Great Clipsā back-to-school campaign
(04:22) How the campaign tapped into cultural trends and insights about busy parents and school-aged children
(06:11) The collaboration with influencers and Joey Fatone to create content around Gen Z slang
(11:02) Giving away 24,000 free haircuts to launch the campaign and drive engagement
(12:09) Using a survey and coupon offer to grow the email database
(15:14) The types of content Great Clips shares with customers beyond just offers
(17:41) Exploring the balance between SMS and email marketing for customer engagement
(18:53) Emphasizing the importance of human-to-human marketing
(19:46) Lisa shares a Gen Z slang term she learned during the campaign
=================================================================
Guest Bio
Lisa Hake is the Vice President of Marketing and Communications at Great Clips, the worldās largest salon brand with over 4,100 locations. With a rich background that includes roles at Pillsbury, 3M, and Best Buy, Lisa has been steering the marketing efforts at Great Clips for the past seven years, creating campaigns that resonate across generations.
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Donāt take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.
238 episoade
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