370: Why I Shut Down a 10K-Member Facebook Group

Selling the Couch

I want to take this opportunity to talk about a big decision we made recently to shut down and archive our 10,000-member STC Facebook group. In this session, I intend to pull back the curtain and give an authentic glimpse into the thought process and motives behind this move. In early August, about a month ago, we made this decision concerning our Facebook group that has been in existence since 2015. I never expected the group to grow as it did, and it required a great deal of time and energy to maintain the group at a high level of engagement. The reality is that decisions like this are multi-layered and complex.

Join me in this episode as I discuss the factors in this decision.

You’ll Learn:

The six major considerations in making this decision:

• The impending season of caregiving for aging parents and the role of business in my family life
• My original goal for STC and my changing definition of success (“Do I want the successful version of this?”)
• The sustainable cadence and level of social engagement I’ve found with the STC podcast, YouTube, and the STC newsletter
• Managing a large Facebook community takes a lot of emotional bandwidth and leadership.
• The realization that I can’t be everywhere on social media and need to “do less but in a better way”
• My manageable strategy and goals for social media posts on discovery platforms and relationship-deepening platforms

I’m still alive, well, and active on social media! Please find me on YouTube and LinkedIn!

Resources:

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