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Wrong Type of Content: The 4th Horseman of Social Media Failure

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Manage episode 439491052 series 2099415
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Did you like this episode? Dislike it?

Let's look at social media through a different lens!
In the fourth part of our "4 Horsemen of Social Media" series, we dive into one of the biggest mistakes law firms make: posting the wrong type of content. Too often, law firms chase viral trends—think memes or funny videos—hoping for likes and followers, but those don’t translate to clients. In this episode, we’ll talk about how content marketing focused on educational and valuable posts is the key to building trust and positioning your firm as an authority. Tune in to learn how to shift from chasing vanity metrics to creating content that brings in real business.
👉Here's what you can expect:

  • Discover why trying to go viral won’t convert followers into clients
  • Learn how educational content builds credibility and client trust

☝️What should you focus your social media on? We have a guide:
Download Your Free Copy Here!
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
📱You can check out the video component by following us here on
Instagram or TikTok

  continue reading

742 episoade

Artwork
iconDistribuie
 
Manage episode 439491052 series 2099415
Content provided by Spotlight Branding. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Spotlight Branding or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ro.player.fm/legal.

Did you like this episode? Dislike it?

Let's look at social media through a different lens!
In the fourth part of our "4 Horsemen of Social Media" series, we dive into one of the biggest mistakes law firms make: posting the wrong type of content. Too often, law firms chase viral trends—think memes or funny videos—hoping for likes and followers, but those don’t translate to clients. In this episode, we’ll talk about how content marketing focused on educational and valuable posts is the key to building trust and positioning your firm as an authority. Tune in to learn how to shift from chasing vanity metrics to creating content that brings in real business.
👉Here's what you can expect:

  • Discover why trying to go viral won’t convert followers into clients
  • Learn how educational content builds credibility and client trust

☝️What should you focus your social media on? We have a guide:
Download Your Free Copy Here!
🎙Listen on Spotify, Apple Podcasts, or wherever you get your podcasts!
📱You can check out the video component by following us here on
Instagram or TikTok

  continue reading

742 episoade

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